Intro Ecwid And Mailchimp
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid And Mailchimp
Many options Purposefully make a closed system, which can be tedious to move away from once you begin. But with a stage named Ecwid, you no longer need to worry about it. In fact, the entire aim of the business, which began in 2009, is to quickly and quickly create an online store system in your existing websites.
You don’t have To make a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an online store heading, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the crucial stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid And Mailchimp
The Product operates by giving you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present site or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new website. The main feature is that you can take your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other websites if you plan on selling elsewhere on the web. Manage all of these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and all of these earnings are reflected onto the back part of your website.
The system is Also designed to integrate well with social networks, and that means you may sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real-time transport integrations you always know what is happening with your requests and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The machine has over 43 translations for selling around the planet
You get a Lot of promotional instruments such as vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in bodily places too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Performance, regardless of if or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There’s a couple of ways you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they have been saying that for quite a while now). Ecwid And Mailchimp
If you are based outside That the US / UK, or need to work with another mobile device kind, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you will want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, in which features such as discount coupons and support are not available, and it only lets you sell up to 10 products in 2 categories — but this could actually be sufficient for some customers, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free plan is the fact that it isn’t good from an SEO standpoint — you have to be on a paid plan to make certain your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will comprise them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid And Mailchimp
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from this box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products such as Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid And Mailchimp
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to display or edit associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping prices and so on…but there is nothing that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to speak with a lawyer on what to do); and even if your company isn’t located in the EU, you still need to comply with the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and also to log that approval ).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Ecwid And Mailchimp
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the essential functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll need to set quite a great deal of time aside to set this up.
Setup and Layout
I really enjoy The simple fact which you can run a website without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for every platform that you would like to place your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, because it walks you through every site creation and integration measure with some nice text and photos. Once you get your store implemented on a site or societal page it appears fairly sleek.
The layout Depends upon the theme you’ve got on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to market.
Though many Sites are going to be mobile friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is the vocabulary tool. Since conducting an online store generally requires you to attain out to individuals from throughout the planet, you are bound to stumble upon a few clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance readily. Ecwid And Mailchimp
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would typically have to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress websites, since you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you could always open up the More Powerful Options, but they different these for if you are ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not always Easy to find an ecommerce platform which does not charge fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of those programs they offer, which makes it desirable for any shop that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement these systems, since Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own transaction fees so that you need to prepare for these.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid And Mailchimp
What if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a store fast, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered from the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like mad, and mention that a number of different platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to market online, as long as you implement the best ways to improve your sales online too. Ecwid is a slick system, with superb simple implementation steps, making it perfect for your small business crowd. Ecwid And Mailchimp