Introduction Ecwid And Microdata
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky once you would like to attract on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Ecwid And Microdata
Many solutions Intentionally make a closed system, which is tedious to move away from as soon as you get started. But with a stage named Ecwid, you no longer have to worry about this. Actually, the entire goal of the business, which began in 2009, would be to quickly and inexpensively create an internet store system in your existing websites.
You do not have To create a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing nations have a chance to get an internet store heading, and you do not have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all the key stuff that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid And Microdata
The Product works by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new site. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere online. Handle all of these websites from one location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a number of sales and each one of these sales are represented on the backend of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the shipping facet. With real time shipping integrations you constantly know what is going on with your orders and at which they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for selling around the world
You get lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, regardless of whether or not a customer buys a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a couple of ways that you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite a while now). Ecwid And Microdata
If you’re located outside The US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you will need to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a pretty Standard plan, in which features like discount coupons and support are not accessible, and it merely allows you to sell up to ten products in 2 classes — but this may really be adequate for some customers, and using it’s a good way to try the system out.
But, A key point to note about the free plan is the fact that it is not great from an SEO point of view — you have to be on a paid program to make certain that your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) that your URL will include them also. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid And Microdata
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, you should not have some major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from the box, so anybody wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). The other main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite simple: it’s a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products like Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Ecwid And Microdata
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right can be used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport prices etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a good idea to speak with a lawyer about what to do); and even when your business is not based in the EU, you still need to comply with the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and also to log that approval ).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Ecwid And Microdata
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which will supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time apart to set it up.
Setup and Design
I Truly like The simple fact that you can run a website without paying anything. This makes the installation process that much easier, because you simply need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for each platform that you want to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with a few fine photos and text. Once you get your shop implemented on a website or social page it looks fairly slick.
The design Depends somewhat on the subject you’ve got on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they want to market.
Although many Sites will be cellular friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires you to attain out to individuals from throughout the planet, you’re bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid App Market
Having the Chance to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Ecwid And Microdata
A Few of the programs Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would normally need to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open the Powerful Options, however they separate these for if you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favourite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, keeping the response time short and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It’s not necessarily Easy to locate an ecommerce platform which does not charge fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they offer, making it desirable for any shop that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ one of these systems, since Ecwid integrates with over 40 international payment options. However, each one of those processors have their particular trade fees so that you have to prepare for them.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The company also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid And Microdata
Imagine if you Would like to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a store quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available from the Ecwid Program store.
· You can not change product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you can see the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone management program. The company plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, provided that you implement the best methods to improve your sales online too. Ecwid is a slick system, with super easy implementation measures, which makes it ideal for your small business audience. Ecwid And Microdata