Background Ecwid And Printful
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid And Printful
Many options Intentionally create a closed system, which is tedious to move away from as soon as you get started. However, with a platform called Ecwid, you no longer need to be concerned about this. In fact, the whole goal of the company, which began in 2009, would be to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To create a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for people in the united states or Europe. Even businesses in developing countries have a chance to find an internet store going, and you do not even have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and add photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does let you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid And Printful
The Product operates by providing you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The main feature is that you can take your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto various other sites if you plan on selling elsewhere online. Handle all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a number of sales and each one of these sales are reflected onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so that you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what’s happening with your orders and where they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale around the world
You receive lots of promotional tools such as coupons, discounts, and bulk pricing and much more
Produce your personalized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, regardless of if a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There is a couple of methods you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid And Printful
If you’re located outside That the US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you’ll want to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a fairly Basic plan, where attributes such as discount vouchers and support aren’t available, and it only lets you sell up to 10 products in 2 categories — but this may really be sufficient for some users, and using it is a good way to try out the system.
However, A vital point to note about the free program is that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to make certain that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language versions of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid And Printful
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you should not have any major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anyone wishing to market on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is very simple: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid And Printful
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, setting up transport rates and so on…but there isn’t anything that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to speak with a lawyer on what to do); and even when your business isn’t located in the EU, you still need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to run biscuits Ecwid And Printful
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to supply the essential performance — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which will supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll need to set quite a lot of time apart to set this up.
Setup and Design
I Truly enjoy The simple fact that you can run a web site without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for each platform that you would like to place your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, since it walks you through each site creation and integration step with a few fine photos and text. Once you get your store implemented on a website or social page it appears fairly slick.
The layout Depends upon the subject you’ve got on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to checkout.
Though many Websites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers a chance to buy products from the mobile interface.
The closing Design thing which makes sense to mention is the language instrument. Since running an internet store generally requires one to reach out to people from throughout the world, you are bound to stumble upon a few clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Ecwid And Printful
A Few of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d typically have to implement additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you could always open up the Powerful Options, however they different these for if you’re ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is always one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they offer, making it desirable for any shop that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to employ these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their own transaction fees so that you need to prepare for them.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid And Printful
Imagine if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available in the Ecwid Program store.
· You can not change merchandise URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They market the free program like crazy, and mention that a number of different platforms drag you in free trial, even where you may finally need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The company plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to market online, as long as you employ the best methods to improve your earnings online as well. Ecwid is a sleek system, with super simple implementation steps, which makes it perfect for your small business audience. Ecwid And Printful