Introduction Ecwid And Quickbooks Online
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it often becomes tricky when you would like to bring on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this solution. Ecwid And Quickbooks Online
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you get started. However, with a stage called Ecwid, you no longer need to be concerned about this. Actually, the whole goal of the business, which started in 2009, would be to quickly and inexpensively make an internet store system in your present websites.
You don’t have To make a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
This increased my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the united states or Europe. Even companies in developing countries have a chance to get an internet store going, and you don’t have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all the key stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid And Quickbooks Online
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The main feature is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various different sites if you plan on selling elsewhere online. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and each one of these earnings are represented onto the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time shipping integrations you always know what’s going on with your orders and at which they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for selling around the world
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily places too — in stores, market stalls, at theatres and so on.
With Ecwid’s POS Performance, regardless of whether or not a customer buys a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a couple of methods you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid And Quickbooks Online
If you are based outside The US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and service are not available, and it only allows you to sell up to ten products in two categories — but this could actually be adequate for some users, and using it is a good way to try the system out.
But, A key point to note about the free program is the fact that it is not great from an SEO standpoint — you have to be on a paid plan to ensure your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid And Quickbooks Online
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wishing to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another main issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is very simple: it is a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid And Quickbooks Online
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, setting up transport rates etc…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a good idea to consult an attorney about what to do); and even when your company is not located in the EU, then you still will need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid And Quickbooks Online
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner set up which does all of the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, does not appear to supply the necessary performance — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which does supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a lot of time aside to set it up.
Setup and Design
I really enjoy The fact which you can run a website without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform that you would like to place your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, since it walks you through every site creation and integration measure with some fine photos and text. As soon as you obtain your shop implemented on a website or societal page it looks fairly sleek.
The design Depends somewhat on the theme you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they wish to checkout.
Although many Sites are going to be cellular friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon some clients who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. Ecwid And Quickbooks Online
Some of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would normally need to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and image then save the product for afterwards. Of course you can always open up the Powerful Options, however they different these for when you’re ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is always one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any sort of transaction fee with any of those programs they provide, which makes it desirable for any shop that’s hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to employ these systems, because Ecwid incorporates with over 40 global payment options. However, each one of those processors have their particular trade fees so you need to prepare for these.
It’s quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The company also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid And Quickbooks Online
What if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available from the Ecwid Program store.
· You can’t alter product URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like crazy, and mention that many other platforms drag you into a free trial, where you may eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to improve your sales online as well. Ecwid is a slick system, with super simple implementation steps, which makes it perfect for the small business audience. Ecwid And Quickbooks Online