Introduction Ecwid And Square
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky when you want to bring on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid And Square
Many options Purposefully make a closed system, which is tedious to move away from as soon as you begin. But with a stage called Ecwid, you do not have to be concerned about it. In fact, the whole goal of the business, which began in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You do not have To make a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to find an online store going, and you don’t have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial things that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid And Square
The Product works by providing you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new site. The primary feature is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several other sites if you plan on selling elsewhere on the web. Handle all of these websites from one location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a few sales and each one these earnings are reflected onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real time transport integrations you constantly know what’s happening with your orders and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the world
You receive lots of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in physical places too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of if a customer purchases a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade information.
There is a few ways that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid And Square
If you are located outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a fairly Standard plan, in which attributes such as discount vouchers and service aren’t accessible, and it only lets you sell up to ten products in 2 classes — but this may really be adequate for some customers, and using it is a fantastic way to try out the system.
However, A vital point to notice about the free plan is the fact that it is not good from an SEO standpoint — you have to be on a paid program to make certain your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords in your product title (not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid And Square
1 place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, then you should not have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wanting to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). Another principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is very simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed program is offered by Ecwid to allow you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products like Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Ecwid And Square
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing transport rates etc…but there is nothing here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a great idea to consult an attorney on what to do); and even if your company is not based in the EU, you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Ecwid And Square
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not appear to provide the essential functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to set quite a great deal of time aside to set it up.
Installation and Design
I really enjoy The fact which you’re able to run a website without paying for anything. This makes the setup process that much easier, since you just need to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for every platform you want to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, since it walks you through every site creation and integration step with a few fine text and photos. Once you get your shop implemented on a site or societal page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they wish to market.
Although many Sites will be mobile friendly, it;s nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients an opportunity to get products from the mobile interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since running an online store generally requires you to reach out to individuals from all over the world, you are bound to stumble upon some customers who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Market
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance easily. Ecwid And Square
Some of the programs Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you’d normally need to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open the Powerful Options, however they different these for if you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is one of my favorite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time short and support quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It is not always Easy to locate an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of those programs they offer, which makes it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your website. It is rather simple to implement these systems, because Ecwid incorporates with over 40 global payment options. However, each of those processors have their particular trade fees so you have to get ready for them.
It is rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 accredited service provider. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid And Square
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered in the Ecwid Program store.
· You can’t change merchandise URLs, which can be slightly annoying from an SEO point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, even where you may finally need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone management program. The company plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You may see that it is actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to market online, provided that you employ the best ways to improve your sales online too. Ecwid is a slick system, with superb simple implementation measures, making it ideal for your small business crowd. Ecwid And Square