Intro Ecwid And Square Integration Setup
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you want to bring on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid And Square Integration Setup
Many solutions Purposefully create a closed system, which can be tedious to move away from once you get started. But with a stage called Ecwid, you no longer have to be concerned about it. In fact, the entire goal of the business, which began in 2009, would be to quickly and inexpensively create an online store system on your present websites.
You do not have To create a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I understand the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to find an internet store heading, and you don’t even have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the key things that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid And Square Integration Setup
The Product operates by providing you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new site. The primary feature is that you can take your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere online. Manage all of these sites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a few sales and all these sales are represented on the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what is happening with your orders and at which they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the planet
You receive lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not only online but in physical places too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of if or not a customer buys a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There is a couple of ways that you can use this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid And Square Integration Setup
If you are located outside That the US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and mobile. In a age where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a fairly Basic plan, in which attributes such as discount coupons and support aren’t accessible, and it only allows you to sell up to 10 products in 2 categories — but this may really be adequate for some customers, and using it is a fantastic way to try the system out.
However, A vital point to note about the free program is that it is not good from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language variations of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will include them also. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid And Square Integration Setup
One area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wanting to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). Another main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is very easy: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products like Shopify provide a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms quite easily. Ecwid And Square Integration Setup
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, establishing shipping rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to consult a lawyer on what to do); and even if your company isn’t based in the EU, then you still need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid And Square Integration Setup
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which does provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will want to put quite a great deal of time aside to set it up.
Installation and Layout
I really like The simple fact which you can run a website without paying for anything. This makes the setup process that much simpler, since you simply need to punch in your email and make a password to proceed straight to the backend port.
The system has Wizards for each platform you want to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on where you want to sell.
The backend Design is perfect, since it walks you through every site creation and integration step with a few fine photos and text. As soon as you get your shop implemented on a website or social page it appears fairly sleek.
The design Depends upon the subject you’ve got on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they wish to market.
Although many Sites will be mobile friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers a chance to buy products from the mobile interface.
The closing Design thing which makes sense to mention is the language tool. Since running an internet store generally requires one to reach out to individuals from throughout the planet, you are bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. Ecwid And Square Integration Setup
A Few of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would normally need to implement additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress sites, as you acquire access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and picture then save the product for later. Of course you can always open up the Powerful Options, but they separate these for when you’re all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favorite ways to converse to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time short and support quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It is not always Simple to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, which makes it desirable for any shop that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment options. However, each one of those processors have their own transaction fees so you need to prepare for them.
It is rather Clear that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid And Square Integration Setup
Imagine if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a store fast, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid Program shop.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like crazy, and mention that a number of different platforms drag you in free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management program. The company plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to market online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with super easy implementation measures, which makes it ideal for the small business audience. Ecwid And Square Integration Setup