Introduction Ecwid And Wix
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid And Wix
Many solutions Purposefully create a closed system, which can be tedious to move away from once you get started. However, with a platform called Ecwid, you no longer need to worry about it. Actually, the entire goal of the company, which started in 2009, would be to quickly and quickly create an online store system in your present websites.
You don’t have To create a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
This raised my Attention, since I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for most people in the united states or Europe. Even companies in developing nations have a chance to find an online store heading, and you don’t even have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments and so on — all the key stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid And Wix
The Product works by giving you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new site. The main attribute is that you can take your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on various other websites if you anticipate selling elsewhere online. Handle all these websites from one place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a few sales and all of these earnings are reflected onto the back part of your site.
The system is Also made to integrate nicely with social networks, and that means you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping facet. With real time transport integrations you constantly know what is happening with your orders and where they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling round the world
You get lots of promotional tools like coupons, discounts, and bulk pricing and more
Create your own customized email notifications
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in bodily places too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There’s a few ways that you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid And Wix
If you are located outside That the US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you’ll need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a fairly Basic plan, where features like discount coupons and support are not accessible, and it merely allows you to sell up to ten products in two classes — but this could really be sufficient for some users, and using it is a fantastic way to try the system out.
But, A vital point to note about the free plan is the fact that it is not great from an SEO point of view — you need to be on a paid plan to make certain your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language variations of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will include them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid And Wix
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, then you should not have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from the box, so anybody wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). The other main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is very simple: it’s a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods such as Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid And Wix
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right can be used to edit or display related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport prices etc…but there is nothing that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s usually a great idea to speak with a lawyer about what to do); and even when your business isn’t based in the EU, then you still will need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and also to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid And Wix
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner in place which does all of the above.
Nowout of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, does not seem to provide the essential performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which does provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a great deal of time apart to set this up.
Setup and Design
I really enjoy The simple fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, since you just need to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for every platform that you would like to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, since it walks you through each site creation and integration step with a few nice text and photos. Once you get your store implemented on a site or societal page it appears fairly sleek.
The layout Depends somewhat on the theme you’ve got on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they wish to checkout.
Though many Sites will be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers a chance to buy products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary instrument. Since running an internet store generally requires you to reach out to people from all over the world, you are bound to stumble upon a few clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid App Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid And Wix
A Few of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra work. It gets better with WordPress sites, as you acquire access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you could always open up the Powerful Options, but they separate these for if you are all set to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they provide, which makes it desirable for any store that’s hoping to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to employ these systems, because Ecwid incorporates with over 40 international payment options. However, each of these processors have their particular trade fees so you have to prepare for these.
It’s quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid And Wix
What if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available from the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like crazy, and mention that a number of different platforms drag you into a free trial, even where you may eventually need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually cheaper than many of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to market online, provided that you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation steps, making it ideal for your small business audience. Ecwid And Wix