Intro Ecwid And WordPress
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you want to attract on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid And WordPress
Many solutions Intentionally create a closed system, which is tedious to move away from once you get started. However, with a platform called Ecwid, you do not have to worry about this. Actually, the whole goal of the business, which started in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You do not have To make a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, since I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a chance to get an online store heading, and you don’t even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid And WordPress
The Product operates by giving you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new site. The primary feature is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various other sites if you plan on selling elsewhere on the web. Manage all of these websites from one location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a few sales and all of these earnings are represented onto the back part of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the shipping aspect. With real-time shipping integrations you constantly know what’s going on with your orders and where they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the world
You get a Lot of promotional instruments like coupons, discounts, and bulk pricing and more
Create your own customized email notifications
Use the automated tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in bodily locations too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, regardless of if or not a customer buys a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There is a couple of methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Ecwid And WordPress
If you’re based outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for plans, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a pretty Basic plan, where features such as discount vouchers and support aren’t available, and it only lets you sell up to ten products in 2 classes — but this may really be sufficient for some users, and using it’s a good way to try out the system.
However, A key point to note about the free plan is that it isn’t great from an SEO standpoint — you have to be on a paid plan to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords on your product title (not a bad idea anyway) your URL will comprise them too. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid And WordPress
1 area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from the box, so anyone wanting to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is quite easy: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products like Shopify provide a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms quite easily. Ecwid And WordPress
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the area on the right is used to display or edit related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport prices and so on…but there is nothing that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to consult a lawyer on what to do); and even when your business is not based in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid And WordPress
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary performance — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which will supply all the essential performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll need to put quite a lot of time apart to set this up.
Setup and Design
I really enjoy The simple fact that you can run a website without paying anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for every platform that you would like to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, because it walks you through every site creation and integration measure with some fine photos and text. As soon as you get your store implemented on a website or societal page it looks fairly slick.
The layout Depends somewhat on the theme you have on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they wish to checkout.
Though many Sites will be cellular friendly, its fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers an opportunity to buy products from the cell interface.
The closing Design item that makes sense to mention is the language instrument. Since running an internet store generally requires one to reach out to people from all over the planet, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality readily. Ecwid And WordPress
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and picture then save the product for later. Of course you could always open up the More Powerful Options, however they different these for if you are ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is always one of my favourite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time brief and support quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those plans they provide, which makes it desirable for any store that is trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to employ one of these systems, because Ecwid integrates with over 40 international payment choices. However, each one of those processors have their own trade fees so that you need to prepare for these.
It’s quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 certified supplier. The company also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid And WordPress
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid App shop.
· You can not change merchandise URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that a number of other platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to market online, provided that you employ the best ways to enhance your earnings online as well. Ecwid is a sleek system, with super simple implementation steps, which makes it ideal for your small business crowd. Ecwid And WordPress