Intro Ecwid Animal Store Theme
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you would like to bring on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Animal Store Theme
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you get started. However, with a platform named Ecwid, you do not have to worry about this. In fact, the whole aim of the company, which began in 2009, would be to quickly and inexpensively make an internet store system on your existing websites.
You don’t have To make a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to find an internet store going, and you do not have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all the key stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you produce a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Animal Store Theme
The Product works by giving you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand new site. The main feature is that you can choose your old site and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other sites if you plan on selling elsewhere online. Handle all of these sites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and all of these earnings are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, and that means you may sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you constantly know what’s going on with your orders and where they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the planet
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and much more
Produce your own customized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, regardless of if a customer purchases a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There is a couple of ways you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they have been saying that for quite a while now). Ecwid Animal Store Theme
If you are located outside That the US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Standard plan, where features such as discount coupons and service are not available, and it only lets you sell up to 10 products in 2 categories — but this could actually be adequate for some users, and using it’s a good way to try the system out.
However, A vital point to note about the free plan is that it is not great from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language versions of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will include them also. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Animal Store Theme
1 area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from this box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling products from certain countries). The other principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is very easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Ecwid Animal Store Theme
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping rates etc…but there is nothing that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to speak with a lawyer about what to do); and even if your business isn’t located in the EU, you still need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and to log that approval ).
There does not Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their consent to run cookies Ecwid Animal Store Theme
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to set quite a great deal of time apart to set it up.
Installation and Layout
I Truly enjoy The simple fact that you can run a website without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform you would like to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, since it walks you through each website creation and integration measure with some nice photos and text. Once you get your shop implemented on a site or societal page it looks fairly sleek.
The layout Depends upon the subject you’ve got on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they want to market.
Though many Websites will be cellular friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients a chance to buy products from the mobile interface.
The closing Design thing that makes sense to mention is your vocabulary tool. Since conducting an online store generally requires one to attain out to individuals from all over the planet, you are bound to stumble upon some clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping retailers extend their store performance easily. Ecwid Animal Store Theme
Some of the programs Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for later. Of course you can always open up the Powerful Options, but they separate these for if you’re all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of the plans they offer, making it desirable for any shop that is trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to employ these systems, since Ecwid incorporates with over 40 global payment options. However, each of those processors have their own trade fees so that you need to prepare for these.
It is quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited supplier. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Animal Store Theme
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered from the Ecwid App store.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free program like mad, and mention that many different platforms drag you in free trial, even where you may finally need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get items like an iPhone direction program. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to market online, as long as you employ the best ways to improve your earnings online too. Ecwid is a sleek system, with superb easy implementation steps, making it ideal for the small business audience. Ecwid Animal Store Theme