Background Ecwid Announcement
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you want to bring on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Announcement
Many options Intentionally create a closed system, which can be tedious to maneuver away from once you get started. But with a platform named Ecwid, you do not have to be concerned about this. In fact, the entire goal of the business, which started in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You do not have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even companies in developing nations have a opportunity to find an internet store heading, and you do not have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the crucial things that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Announcement
The Product operates by giving you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new website. The main attribute is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several different sites if you anticipate selling elsewhere online. Manage all of these sites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a few sales and all these earnings are represented on the backend of your site.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping aspect. With real-time transport integrations you constantly know what is happening with your requests and where they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the planet
You get lots of promotional tools such as coupons, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in bodily locations too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There’s a couple of ways you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite a while now). Ecwid Announcement
If you’re based outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you will need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a pretty Standard plan, where attributes such as discount coupons and support aren’t accessible, and it merely allows you to sell up to 10 products in 2 categories — but this could actually be adequate for some customers, and using it’s a good way to try the system out.
However, A key point to note about the free plan is the fact that it isn’t great from an SEO point of view — you have to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) that your URL will include them also. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Announcement
One place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from the box, so anybody wanting to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling products from particular countries). The other principal problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace website is very simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods such as Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Ecwid Announcement
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the area on the right can be used to display or edit related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up transport prices etc…but there is nothing that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a great idea to consult an attorney on what to do); and even when your company is not located in the EU, you still need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Announcement
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner set up which does all the above.
Now, out of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which does supply all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will need to set quite a great deal of time apart to set this up.
Setup and Design
I really enjoy The simple fact that you’re able to run a web site without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for each platform that you want to set your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, since it walks you through each website creation and integration measure with some fine photos and text. As soon as you obtain your store implemented on a website or social page it appears fairly slick.
The layout Depends upon the subject you have on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they want to market.
Although many Sites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients a chance to get products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary tool. Since running an online store generally requires you to reach out to people from all over the world, you are bound to stumble upon a few clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality readily. Ecwid Announcement
Some of the apps Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you can just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you can always open up the More Powerful Options, however they different these for if you’re ready to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It is not always Simple to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, making it desirable for any shop that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all the trades that come through your site. It is pretty easy to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each one of these processors have their own trade fees so that you have to prepare for them.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited service provider. The business also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Announcement
What if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available from the Ecwid App store.
· You can not change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They market the free plan like crazy, and mention that many different platforms drag you into a free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you can see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone direction program. The Business plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, provided that you implement the best ways to enhance your earnings online too. Ecwid is a sleek system, with super simple implementation steps, which makes it perfect for the small business audience. Ecwid Announcement