Introduction Ecwid Api And Postman
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this solution. Ecwid Api And Postman
Many options Purposefully create a closed system, which is tedious to maneuver away from once you begin. However, with a stage named Ecwid, you do not need to be concerned about this. In fact, the whole goal of the business, which started in 2009, is to quickly and inexpensively make an internet store system in your existing websites.
You don’t have To make a completely different website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This raised my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to find an internet store going, and you do not have to trash your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the key stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce site; instead, it is intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Api And Postman
The Product operates by providing you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The main attribute is that you can take your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other websites if you anticipate selling elsewhere online. Manage all these sites from one location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and each one these sales are reflected onto the backend of your website.
The system is Also made to integrate well with social networks, so that you can sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery aspect. With real-time transport integrations you always know what is going on with your orders and at which they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for selling around the planet
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There’s a couple of methods that you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Ecwid Api And Postman
If you are located outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a pretty Standard plan, in which attributes such as discount coupons and service are not accessible, and it only lets you sell up to ten products in 2 categories — but this may really be adequate for some users, and using it is a good way to try the system out.
But, A key point to notice about the free plan is the fact that it isn’t good from an search engine optimization point of view — you need to be on a paid program to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Api And Postman
One area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and means that if you feel the need to migrate your store to another e-commerce platform, then you should not have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of the box, so anyone wishing to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). The other principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is very simple: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you incorporate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing goods such as Shopify provide a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid Api And Postman
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key performance, and the area on the right can be used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport prices and so on…but there isn’t anything here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a great idea to consult an attorney on what to do); and even when your business isn’t located in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that approval ).
There does not Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will have to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Api And Postman
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not seem to supply the essential performance — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will need to set quite a great deal of time apart to set it up.
Installation and Layout
I really like The simple fact that you can run a web site without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for every platform you would like to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through each website creation and integration step with a few nice photos and text. Once you obtain your shop implemented on a site or social page it appears fairly sleek.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for clients when they want to market.
Although many Sites will be cellular friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your clients an opportunity to get products from the mobile interface.
The closing Design thing which makes sense to mention is the language instrument. Since conducting an online store generally requires one to attain out to individuals from throughout the planet, you are bound to stumble upon some customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Economy
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance easily. Ecwid Api And Postman
A Few of the apps Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to employ additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open the Powerful Options, but they different these for if you are ready to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is one of my favourite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you might want concerning support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of the plans they offer, making it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to employ these systems, because Ecwid incorporates with over 40 international payment choices. However, each of those processors have their own transaction fees so you need to get ready for these.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Api And Postman
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to create a full site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid Program store.
· You can not change product URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free plan like crazy, and mention that a number of other platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to sell online, as long as you employ the best methods to improve your sales online too. Ecwid is a sleek system, with super simple implementation measures, making it perfect for the small business audience. Ecwid Api And Postman