Introduction Ecwid Api Documentation
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you would like to attract on a new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Api Documentation
Many options Intentionally make a closed system, which is tedious to move away from as soon as you begin. But with a platform called Ecwid, you no longer need to be concerned about it. Actually, the whole aim of the company, which started in 2009, would be to quickly and inexpensively make an internet store system on your present websites.
You don’t have To make a completely different website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, since I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to get an internet store heading, and you do not even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is targeted more towards people who already have a site and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Api Documentation
The Product operates by providing you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or societal media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new site. The primary feature is that you can take your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other websites if you plan on selling elsewhere online. Manage all of these websites from one place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a few sales and each one these sales are reflected on the back part of your site.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping facet. With real-time shipping integrations you always know what’s happening with your orders and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the planet
You get lots of promotional instruments like coupons, discounts, and bulk pricing and much more
Create your own customized email alerts
Use the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There’s a few methods that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Api Documentation
If you are located outside The US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you will want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, in which attributes like discount vouchers and support aren’t available, and it only lets you sell up to ten products in 2 categories — but this could actually be adequate for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to notice about the free plan is the fact that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language variations of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) that your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Api Documentation
1 area where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from this box, so anyone wanting to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). The other principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is quite simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed program is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms quite easily. Ecwid Api Documentation
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping prices etc…but there isn’t anything that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a good idea to consult an attorney on what to do); and even if your business isn’t based in the EU, then you still need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Api Documentation
· Enables them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time apart to set this up.
Setup and Layout
I Truly enjoy The simple fact that you can run a web site without paying for anything. This makes the installation process that much simpler, because you just need to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for every platform that you would like to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is flawless, because it walks you through each website creation and integration measure with some fine photos and text. Once you obtain your shop implemented on a website or social page it looks fairly slick.
The layout Depends somewhat on the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to market.
Though many Websites will be mobile friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is your language instrument. Since running an online store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance readily. Ecwid Api Documentation
Some of the apps Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d typically have to employ additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress sites, as you gain access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and image then save the product for later. Of course you can always open up the Powerful Options, however they separate these for when you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is always one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, making it desirable for any shop that’s trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to setup something such as PayPal or Stripe to process all the trades that come through your site. It is rather simple to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their particular transaction fees so that you need to get ready for them.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Api Documentation
What if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered from the Ecwid App store.
· You can not alter merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that many other platforms drag you in free trial, even where you will finally have to pay.
This is where Ecwid stands outside, and you can see the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get things like an iPhone direction program. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, provided that you implement the best ways to improve your sales online too. Ecwid is a sleek system, with superb easy implementation steps, which makes it perfect for your small business crowd. Ecwid Api Documentation