Intro Ecwid Api
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company site it often becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid Api
Many options Purposefully create a closed system, which can be tedious to maneuver away from once you get started. But with a platform named Ecwid, you no longer need to be concerned about it. In fact, the whole aim of the business, which began in 2009, is to quickly and quickly make an online store system on your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you do not even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all the key things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid Api
The Product works by providing you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new website. The primary attribute is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several different sites if you plan on selling elsewhere on the web. Handle all of these websites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a number of sales and each one these sales are reflected onto the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you always know what’s happening with your orders and where they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for selling around the world
You receive lots of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your personalized email notifications
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in physical locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of if a customer purchases a product in shop, online, on their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There is a couple of ways you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Api
If you’re located outside That the US / UK, or want to work with another mobile device kind, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Basic plan, where attributes such as discount coupons and support are not accessible, and it only lets you sell up to 10 products in 2 categories — but this may really be sufficient for some customers, and using it is a good way to try the system out.
But, A vital point to notice about the free plan is the fact that it is not great from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language variations of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I can tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) your URL will include them also. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Api
One place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anybody wanting to market on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). The other main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is very easy: it’s a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to allow you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods such as Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms quite easily. Ecwid Api
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a great idea to consult an attorney about what to do); and even if your business isn’t based in the EU, you still need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Api
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner in place which does all of the above.
Nowout of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to provide the necessary performance — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a specialist product like CookiePro, which does supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to set quite a lot of time apart to set it up.
Installation and Layout
I Truly like The fact which you’re able to run a website without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform that you want to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, because it walks you through each site creation and integration measure with a few fine text and photos. Once you get your store implemented on a website or social page it appears fairly slick.
The design Depends somewhat on the theme you have on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they want to market.
Although many Sites are going to be mobile friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients an opportunity to get products from the mobile interface.
The closing Design item that makes sense to mention is the language instrument. Since running an internet store generally requires one to attain out to people from all over the world, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. Ecwid Api
A Few of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d normally need to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Of course you can always open up the More Powerful Options, however they different these for if you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is one of my favorite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It is not always Easy to find an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of the plans they provide, which makes it desirable for any store that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to employ these systems, since Ecwid integrates with over 40 global payment options. However, each one of these processors have their own transaction fees so that you need to prepare for them.
It’s rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified service provider. The business also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Api
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a shop quickly, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered from the Ecwid Program store.
· You can’t alter product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like mad, and mention that a number of other platforms drag you into a free trial, even where you will finally have to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to market online, as long as you implement the best ways to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation steps, making it perfect for the small business audience. Ecwid Api