Many solutions Intentionally create a closed system, which can be tedious to move away from as soon as you begin. But with a platform named Ecwid, you do not need to be concerned about it. Actually, the entire aim of the business, which started in 2009, is to quickly and quickly create an online store system in your existing websites.
You do not have To make a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the US or Europe. Even companies in developing countries have a chance to get an internet store heading, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all the crucial things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an online store to an existing online presence.
The Product operates by giving you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The main attribute is that you can choose your old site and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various different websites if you anticipate selling elsewhere online. Handle all of these websites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a few sales and each one of these earnings are represented on the backend of your site.
The system is Also made to integrate nicely with social networks, and that means you may sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping facet. With real-time shipping integrations you always know what is happening with your requests and at which they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the world
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and much more
Produce your own customized email alerts
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in physical places too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There is a couple of ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
If you are based outside The US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you’ll need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a fairly Standard plan, where features such as discount coupons and service aren’t accessible, and it only allows you to sell up to ten products in 2 categories — but this may actually be sufficient for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to notice about the free program is that it is not great from an SEO standpoint — you need to be on a paid program to make certain that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
One place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anybody wishing to market on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). Another main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is very simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products such as Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right can be used to display or edit related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing shipping rates and so on…but there is nothing here that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a great idea to consult an attorney on what to do); and even when your company is not based in the EU, then you still need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Nowout of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, does not appear to supply the essential functionality — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which does provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time apart to set it up.
Installation and Layout
I Truly like The fact which you can run a website without paying for anything. This makes the installation process that much simpler, because you just need to punch in your email and create a password to go right to the backend port.
The system has Wizards for every platform you would like to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, since it walks you through every website creation and integration measure with some nice photos and text. Once you obtain your store implemented on a site or social page it appears fairly sleek.
The design Depends upon the subject you have on your site, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they want to checkout.
Though many Sites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is your language instrument. Since running an online store generally requires one to reach out to people from throughout the world, you are bound to stumble upon a few customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Market
Some of the apps Will help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, however they different these for when you are ready to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Easy to locate an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any sort of transaction fee with any of the programs they provide, which makes it desirable for any shop that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to set up something like PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ one of these systems, since Ecwid integrates with over 40 international payment options. However, each one of those processors have their particular trade fees so you need to get ready for them.
Imagine if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid App shop.
· You can not change merchandise URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They market the free program like crazy, and mention that many different platforms drag you into a free trial, where you will finally have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.