Introduction Ecwid Api Playground
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this solution. Ecwid Api Playground
Many options Purposefully create a closed system, which is tedious to move away from once you get started. However, with a platform named Ecwid, you no longer need to worry about this. In fact, the entire aim of the company, which began in 2009, is to quickly and quickly make an internet store system on your existing websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, because I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an internet store going, and you do not even have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is targeted more towards people who currently have a website and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photos, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Api Playground
The Product works by providing you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new site. The main attribute is that you can choose your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several other sites if you plan on selling elsewhere online. Manage all these websites from 1 place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a few sales and all of these earnings are represented on the back part of your site.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery aspect. With real time shipping integrations you always know what’s going on with your orders and at which they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the planet
You get lots of promotional instruments like vouchers, discounts, and bulk pricing and more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in physical places too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There’s a few ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Api Playground
If you’re based outside That the US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a fairly Basic plan, where features such as discount coupons and service are not accessible, and it only lets you sell up to ten products in 2 categories — but this could really be adequate for some users, and using it’s a fantastic way to try the system out.
However, A key point to note about the free program is that it is not good from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will comprise them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Api Playground
1 area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, then you should not have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from the box, so anyone wishing to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). The other main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is quite simple: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Api Playground
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right is used to edit or display related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing shipping rates etc…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a good idea to consult a lawyer on what to do); and even if your business is not located in the EU, you still need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and to log that approval ).
There does not Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Api Playground
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will need to put quite a lot of time apart to set this up.
Installation and Design
I Truly like The simple fact that you can run a website without paying for anything. This makes the setup process that much simpler, because you just need to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for every platform that you would like to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few fine text and photos. As soon as you obtain your store implemented on a website or social page it looks fairly slick.
The design Depends somewhat on the subject you’ve got on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to market.
Although many Sites will be mobile friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to buy products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance easily. Ecwid Api Playground
Some of the programs Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for later. Obviously you can always open the Powerful Options, but they different these for if you are ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is always one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform which does not charge transaction fees, but that is exactly what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, which makes it desirable for any shop that’s trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to implement these systems, since Ecwid incorporates with over 40 global payment choices. However, each of these processors have their own trade fees so you need to prepare for them.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified supplier. The company also states that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Api Playground
What if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a store fast, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available in the Ecwid App store.
· You can’t change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like crazy, and mention that many other platforms drag you into a free trial, even where you may finally have to pay.
This is where Ecwid stands outside, and you can see the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone management app. The company program goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You may see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to market online, as long as you employ the best methods to improve your earnings online too. Ecwid is a sleek system, with super easy implementation steps, which makes it ideal for your small business audience. Ecwid Api Playground