Background Ecwid Api Product
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this solution. Ecwid Api Product
Many solutions Purposefully create a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a stage named Ecwid, you do not have to worry about this. In fact, the whole goal of the business, which began in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, because I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you don’t even have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Api Product
The Product works by giving you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The primary feature is that you can choose your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere on the web. Manage all of these sites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a few sales and all these sales are reflected on the back part of your site.
The system is Also made to integrate well with social networks, and that means that you can sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping facet. With real time transport integrations you always know what’s going on with your requests and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the world
You receive lots of promotional tools such as coupons, discounts, and bulk pricing and much more
Create your own customized email notifications
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not only online but in bodily places too — in stores, market stalls, in theatres and so on.
With Ecwid’s POS Performance, regardless of if a customer purchases a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There is a few ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Api Product
If you are located outside The US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a fairly Standard plan, in which attributes such as discount vouchers and service are not available, and it only lets you sell up to 10 products in 2 classes — but this could actually be adequate for some users, and using it’s a good way to try out the system.
However, A key point to note about the free program is that it is not good from an SEO point of view — you have to be on a paid plan to make certain your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will include them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Api Product
1 area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you should not have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from the box, so anybody wanting to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). Another principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is very simple: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to allow you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products like Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid Api Product
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right can be used to edit or display related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping prices etc…but there is nothing that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a great idea to speak with a lawyer about what to do); and even when your company isn’t located in the EU, you still need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to run biscuits Ecwid Api Product
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner in place which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which does supply all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set this up.
Setup and Design
I really enjoy The simple fact which you can run a website without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for each platform you want to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, because it walks you through each website creation and integration step with some fine text and photos. Once you obtain your store implemented on a website or societal page it appears fairly slick.
The design Depends upon the theme you’ve got on your website, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they want to market.
Though many Websites will be mobile friendly, its fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is your language instrument. Since running an internet store generally requires you to attain out to individuals from all over the world, you are bound to stumble upon some clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. Ecwid Api Product
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would normally need to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and picture then save the product for afterwards. Of course you can always open the More Powerful Options, but they different these for if you are all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is always one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Easy to find an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they provide, making it desirable for any store that is trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to employ these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their particular transaction fees so you need to prepare for them.
It is rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited service provider. The company also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Api Product
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a shop fast, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid Program shop.
· You can’t alter merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like mad, and mention that a number of other platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management app. The company program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to market online, as long as you implement the best methods to improve your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, making it perfect for the small business crowd. Ecwid Api Product