Introduction Ecwid Api V1
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Api V1
Many solutions Intentionally create a closed system, which is tedious to maneuver away from once you get started. However, with a platform called Ecwid, you do not have to be concerned about this. Actually, the entire goal of the company, which started in 2009, would be to quickly and quickly create an online store system in your present websites.
You do not have To create a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you do not have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the key stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Api V1
The Product operates by providing you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand new site. The main attribute is that you can choose your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system on various other websites if you anticipate selling elsewhere on the web. Manage all these websites from one location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a few sales and all these sales are reflected onto the back part of your website.
The system is Also designed to integrate well with social networks, and that means that you may sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you constantly know what is going on with your orders and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the world
You get a Lot of promotional instruments like vouchers, discounts, and bulk pricing and more
Create your personalized email notifications
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in physical places too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There is a few ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Api V1
If you are based outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you’ll need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a fairly Basic plan, where attributes such as discount coupons and service are not accessible, and it only allows you to sell up to 10 products in two categories — but this may actually be adequate for some customers, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free program is that it is not great from an SEO standpoint — you have to be on a paid program to ensure your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to provide different language versions of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so if you include some keywords in your product name (not a bad idea anyway) your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Api V1
One area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from the box, so anybody wanting to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is very easy: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to enable you incorporate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Ecwid Api V1
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing transport prices and so on…but there isn’t anything that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am planning to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is usually a good idea to speak with an attorney on what to do); and even when your company is not located in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid Api V1
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you’ll want to set quite a great deal of time aside to set it up.
Setup and Design
I Truly like The fact that you’re able to run a web site without paying for anything. This makes the setup process that much simpler, because you just have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform that you want to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration measure with some fine photos and text. As soon as you obtain your shop implemented on a site or social page it looks fairly sleek.
The layout Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Although many Sites are going to be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is your language instrument. Since running an internet store generally requires you to attain out to people from all over the world, you’re bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Market
Having the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality readily. Ecwid Api V1
Some of the programs Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress sites, since you acquire access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you could always open up the Powerful Options, but they separate these for if you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time brief and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of those programs they offer, which makes it desirable for any store that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to implement these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their particular transaction fees so that you need to prepare for them.
It’s rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited supplier. The business also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Api V1
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a store quickly, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid App shop.
· You can not alter merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that a number of other platforms drag you in free trial, where you will finally need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone management app. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to market online, provided that you implement the best methods to enhance your sales online as well. Ecwid is a slick system, with super simple implementation measures, which makes it ideal for your small business crowd. Ecwid Api V1