Intro Ecwid App Development
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you would like to bring on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this solution. Ecwid App Development
Many options Intentionally make a closed system, which can be tedious to maneuver away from once you begin. However, with a stage named Ecwid, you no longer have to worry about it. In fact, the whole goal of the company, which began in 2009, would be to quickly and inexpensively make an internet store system in your present websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
This increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to get an online store going, and you do not have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all the key stuff that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid App Development
The Product operates by giving you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new website. The primary attribute is that you can take your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several different sites if you plan on selling elsewhere on the web. Manage all these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a few sales and all of these earnings are represented on the backend of your website.
The system is Also designed to integrate well with social networks, so that you may sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery facet. With real-time transport integrations you constantly know what is going on with your requests and at which they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You get lots of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your personalized email notifications
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a couple of ways you can use this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid App Development
If you’re located outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a fairly Basic plan, in which attributes such as discount vouchers and support aren’t accessible, and it only allows you to sell up to 10 products in 2 categories — but this could actually be sufficient for some users, and using it’s a fantastic way to try the system out.
However, A key point to note about the free program is the fact that it is not great from an SEO point of view — you have to be on a paid program to make certain your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language variations of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will include them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid App Development
1 area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of the box, so anybody wanting to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). Another principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is quite simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products like Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid App Development
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right can be used to display or edit related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up shipping prices etc…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is usually a great idea to speak with an attorney on what to do); and even when your company isn’t based in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that consent).
There does not Appear to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to run cookies Ecwid App Development
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which will supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you will need to set quite a great deal of time aside to set this up.
Installation and Layout
I really like The simple fact which you’re able to run a website without paying for anything. This makes the setup process that much easier, since you just have to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for every platform you would like to place your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, because it walks you through each site creation and integration step with a few fine photos and text. As soon as you obtain your store implemented on a site or societal page it looks fairly slick.
The layout Depends somewhat on the theme you’ve got on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they want to market.
Though many Websites are going to be mobile friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your clients a chance to buy products from the cell interface.
The final Design item that makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to attain out to people from all over the world, you’re bound to stumble upon some clients who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid App Economy
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance easily. Ecwid App Development
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d normally need to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you can always open the More Powerful Options, but they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is always one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Easy to find an ecommerce platform which does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, which makes it desirable for any store that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the trades that come through your website. It is rather simple to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular transaction fees so that you have to prepare for these.
It is rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified service provider. The business also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid App Development
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available in the Ecwid Program shop.
· You can’t alter product URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like mad, and mention that many different platforms drag you into a free trial, even where you may finally have to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone management program. The company program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, provided that you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with super simple implementation steps, making it ideal for your small business audience. Ecwid App Development