Introduction Ecwid App For Windows
Have you ever Wondered if you are using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid App For Windows
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a platform named Ecwid, you do not have to be concerned about this. In fact, the entire goal of the business, which began in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You don’t have To create a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, because I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for people in the US or Europe. Even companies in developing nations have a opportunity to find an online store going, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid App For Windows
The Product works by providing you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new website. The main attribute is that you can take your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere online. Handle all these sites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a number of sales and all these sales are represented on the backend of your website.
The system is Also made to integrate well with social networks, so that you may sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what is happening with your orders and where they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the world
You get a Lot of promotional tools such as coupons, discounts, bulk pricing and much more
Produce your personalized email notifications
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in bodily locations too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of if or not a customer buys a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There is a few ways you can use this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecwid App For Windows
If you’re located outside The US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you’ll want to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, where features such as discount vouchers and support aren’t available, and it only lets you sell up to ten products in 2 categories — but this could really be adequate for some customers, and using it is a good way to try the system out.
But, A vital point to notice about the free plan is that it is not good from an search engine optimization standpoint — you have to be on a paid program to make certain that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language versions of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) your URL will include them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid App For Windows
1 area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, then you should not have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of the box, so anyone wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). The other main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A committed program is provided by Ecwid to allow you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing goods such as Shopify provide a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Ecwid App For Windows
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to display or edit related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport prices etc…but there isn’t anything here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to speak with a lawyer on what to do); and even if your company isn’t based in the EU, then you still need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid App For Windows
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner in place which does all the above.
Now, out of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which will supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will need to put quite a great deal of time aside to set it up.
Installation and Design
I Truly enjoy The fact which you’re able to run a website without paying for anything. This makes the setup process that much easier, since you just have to punch in your email and create a password to go right to the backend port.
The machine has Wizards for each platform you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, since it walks you through each site creation and integration measure with some nice photos and text. As soon as you obtain your shop implemented on a site or social page it looks fairly sleek.
The layout Depends somewhat on the theme you’ve got on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they want to market.
Though many Websites are going to be cellular friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers a chance to buy products from the mobile interface.
The final Design thing which makes sense to mention is the language tool. Since conducting an internet store generally requires you to attain out to individuals from throughout the planet, you’re bound to stumble upon some customers who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance easily. Ecwid App For Windows
A Few of the programs Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d typically have to employ additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for later. Of course you can always open the More Powerful Options, but they separate these for if you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is always one of my favorite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and support quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Easy to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any shop that is trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to implement one of these systems, since Ecwid integrates with over 40 global payment choices. However, each one of those processors have their particular trade fees so that you have to prepare for these.
It’s rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited supplier. The company also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid App For Windows
What if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a store quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered in the Ecwid Program store.
· You can not change product URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like mad, and mention that a number of other platforms drag you into a free trial, where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone direction app. The company plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with super simple implementation measures, making it perfect for your small business audience. Ecwid App For Windows