Background Ecwid App For Wix
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you want to bring on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid App For Wix
Many solutions Purposefully make a closed system, which is tedious to maneuver away from once you get started. However, with a stage named Ecwid, you do not need to worry about this. Actually, the whole aim of the business, which started in 2009, is to quickly and quickly make an online store system on your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the US or Europe. Even businesses in developing countries have a chance to get an internet store going, and you don’t have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all the crucial things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid App For Wix
The Product operates by giving you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new site. The main attribute is that you can take your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several different websites if you plan on selling elsewhere on the web. Handle all these sites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a few sales and each one of these earnings are represented on the backend of your site.
The system is Also designed to integrate well with social networks, so you may sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real-time transport integrations you always know what’s going on with your orders and at which they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for selling around the planet
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and more
Create your own customized email notifications
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in bodily locations too — in stores, market stalls, in theatres and so on.
With Ecwid’s POS Performance, regardless of if or not a customer buys a product in shop, online, on their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a couple of methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid App For Wix
If you’re based outside That the US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Basic plan, in which features such as discount coupons and service aren’t available, and it only allows you to sell up to 10 products in two classes — but this may really be sufficient for some customers, and using it is a fantastic way to try out the system.
However, A key point to notice about the free program is that it isn’t good from an SEO standpoint — you need to be on a paid plan to make certain your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language variations of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) that your URL will include them also. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid App For Wix
One place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from this box, so anyone wanting to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from certain countries). The other main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is offered by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Ecwid App For Wix
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to display or edit related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing shipping prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I’m going to do my best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a good idea to speak with an attorney about what to do); and even when your company isn’t located in the EU, then you still will need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Ecwid App For Wix
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t appear to supply the essential performance — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a lot of time aside to set it up.
Installation and Design
I really enjoy The simple fact that you’re able to run a website without paying anything. This makes the setup process that much easier, since you simply have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for each platform you want to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, since it walks you through every website creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a site or social page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they want to checkout.
Although many Sites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients a chance to buy products from the cell interface.
The final Design item that makes sense to mention is your vocabulary instrument. Since running an internet store generally requires you to attain out to people from all over the world, you’re bound to stumble upon a few customers who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Economy
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality readily. Ecwid App For Wix
A Few of the programs Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would normally need to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you can always open the Powerful Options, however they separate these for if you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of trade fee with any of the plans they offer, which makes it desirable for any store that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 global payment options. However, each one of these processors have their particular transaction fees so that you have to prepare for these.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid App For Wix
What if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to create a full site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered from the Ecwid App store.
· You can’t alter product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like mad, and mention that a number of other platforms drag you into a free trial, where you will finally need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone management program. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to enhance your sales online too. Ecwid is a slick system, with super simple implementation steps, making it perfect for your small business crowd. Ecwid App For Wix