Intro Ecwid App Store
Have you ever Wondered if you are using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid App Store
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you begin. However, with a platform named Ecwid, you do not need to worry about it. In fact, the whole aim of the business, which began in 2009, is to quickly and quickly make an internet store system in your present websites.
You do not have To make a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t just a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the crucial things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Ecwid App Store
The Product operates by giving you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new site. The main feature is that you can take your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto several different websites if you plan on selling elsewhere on the web. Handle all of these sites from 1 location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and all of these sales are reflected on the backend of your site.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real time transport integrations you always know what’s happening with your orders and where they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You get lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Create your personalized email notifications
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily places too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There’s a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid App Store
If you’re based outside That the US / UK, or want to work with another mobile device type, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a fairly Standard plan, where features like discount vouchers and service aren’t available, and it only allows you to sell up to ten products in two classes — but this could really be sufficient for some users, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free plan is that it is not good from an SEO standpoint — you need to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language versions of your shop, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords in your product name (not a bad idea anyway) your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid App Store
One place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anybody wanting to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is very simple: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is provided by Ecwid to enable you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods like Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Ecwid App Store
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right is used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport rates etc…but there is nothing that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my very best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even when your company is not based in the EU, you still need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Ecwid App Store
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on this front that I can find, the’EU cookie banner’, does not seem to supply the essential performance — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which will provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you will need to put quite a lot of time apart to set this up.
Installation and Design
I Truly like The fact which you can run a website without paying for anything. This makes the setup process that much simpler, because you just have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with a few nice photos and text. Once you get your store implemented on a website or societal page it looks fairly slick.
The layout Depends somewhat on the subject you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for clients when they want to checkout.
Though many Sites are going to be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers a chance to buy products from the mobile interface.
The final Design item which makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon a few customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance easily. Ecwid App Store
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d normally need to employ additional SEO and advertising tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress websites, since you gain access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you could always open up the More Powerful Options, but they different these for if you are all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favorite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has all you might want in terms of support.
Payments and Safety
It’s not always Easy to find an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they provide, which makes it desirable for any store that is hoping to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to implement these systems, because Ecwid integrates with over 40 international payment options. However, each one of those processors have their own trade fees so that you have to prepare for them.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 certified supplier. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid App Store
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available from the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free program like mad, and mention that many different platforms drag you into a free trial, where you will finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, provided that you implement the best ways to enhance your sales online as well. Ecwid is a sleek system, with super simple implementation measures, making it ideal for your small business crowd. Ecwid App Store