Intro Ecwid Applications
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business site it frequently becomes tricky when you would like to attract on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Applications
Many options Purposefully make a closed system, which is tedious to maneuver away from as soon as you begin. However, with a platform called Ecwid, you no longer have to worry about this. In fact, the entire goal of the company, which started in 2009, is to quickly and inexpensively make an online store system on your present websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a chance to get an internet store going, and you do not even have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all the crucial things that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Applications
The Product works by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new site. The main feature is that you can choose your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different sites if you plan on selling elsewhere on the web. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a number of sales and each one these sales are reflected on the back part of your website.
The system is Also made to integrate nicely with social networks, so that you may sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the delivery facet. With real-time shipping integrations you constantly know what’s happening with your requests and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for selling around the world
You receive a Lot of promotional instruments like coupons, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Performance, irrespective of if a customer purchases a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There’s a couple of ways that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Applications
If you are located outside That the US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Standard plan, where features like discount coupons and service aren’t accessible, and it only allows you to sell up to ten products in two classes — but this may actually be adequate for some users, and using it is a good way to try out the system.
But, A key point to notice about the free program is the fact that it isn’t great from an SEO point of view — you have to be on a paid plan to make certain that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language variations of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) that your URL will include them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Applications
1 area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anybody wanting to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). Another main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is very easy: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed app is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products such as Shopify provide a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Applications
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to display or edit related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing shipping prices and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I’m going to do my best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a good idea to speak with a lawyer about what to do); and even when your company is not based in the EU, you still need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There does not seem to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run biscuits Ecwid Applications
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, does not seem to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a great deal of time aside to set it up.
Setup and Design
I Truly like The simple fact which you can run a web site without paying for anything. This makes the installation process that much simpler, because you simply need to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for every platform you want to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with some fine text and photos. Once you get your store implemented on a website or societal page it appears fairly sleek.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they wish to market.
Though many Sites are going to be cellular friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients an opportunity to get products from the cell interface.
The closing Design thing which makes sense to mention is your language instrument. Since running an online store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Ecwid Applications
A Few of the programs Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to implement additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and image then save the product for afterwards. Of course you could always open the Powerful Options, but they separate these for when you are all set to get started ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is one of my favorite ways to talk to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time brief and support quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Simple to find an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any store that is hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 international payment choices. However, each one of those processors have their particular trade fees so that you need to prepare for these.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified service provider. The company also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Applications
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a store quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid App store.
· You can’t alter merchandise URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like mad, and mention that many different platforms drag you in free trial, where you will finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management app. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, as long as you employ the best methods to enhance your earnings online as well. Ecwid is a slick system, with super easy implementation steps, which makes it ideal for the small business crowd. Ecwid Applications