Background Ecwid Avis
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you would like to attract on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Avis
Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you begin. But with a stage named Ecwid, you no longer need to be concerned about this. In fact, the entire goal of the company, which started in 2009, would be to quickly and quickly make an online store system in your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to get an internet store going, and you do not have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who already have a site and just want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and add photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all the crucial stuff that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Avis
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new website. The main attribute is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different sites if you anticipate selling elsewhere on the web. Handle all these sites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a few sales and each one these earnings are represented onto the backend of your site.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if needed. 1 part of Ecwid we especially enjoy is the delivery facet. With real-time shipping integrations you always know what’s happening with your orders and at which they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the planet
You get a Lot of promotional instruments like coupons, discounts, and bulk pricing and more
Produce your personalized email alerts
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in physical locations too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in store, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There is a few methods you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Ecwid Avis
If you are located outside That the US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a fairly Basic plan, where attributes such as discount vouchers and service are not available, and it merely allows you to sell up to ten products in two categories — but this could actually be adequate for some users, and using it is a good way to try the system out.
But, A key point to note about the free program is the fact that it is not great from an SEO point of view — you need to be on a paid plan to ensure that your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language variations of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Avis
1 place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of the box, so anybody wishing to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). The other principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products such as Shopify offer a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Ecwid Avis
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left that lets you access key performance, and the area on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up transport prices etc…but there is nothing that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a great idea to consult a lawyer about what to do); and even if your business is not based in the EU, then you still need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to run cookies Ecwid Avis
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time aside to set this up.
Installation and Layout
I really like The fact that you’re able to run a web site without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform you would like to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through each website creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a site or social page it appears fairly slick.
The design Depends upon the theme you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they want to checkout.
Although many Websites will be mobile friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers an opportunity to buy products from the mobile interface.
The closing Design item which makes sense to mention is the language instrument. Since running an internet store generally requires one to reach out to individuals from all over the world, you are bound to stumble upon a few customers who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Ecwid Avis
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress sites, since you gain access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you could always open up the More Powerful Options, but they separate these for when you are ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is always one of my favourite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time brief and encourage quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, making it desirable for any shop that’s trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your site. It’s rather simple to implement one of these systems, because Ecwid incorporates with over 40 international payment options. However, each of these processors have their own trade fees so that you have to get ready for these.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified supplier. The business also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Avis
What if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a full site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available in the Ecwid Program store.
· You can not change merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like mad, and mention that a number of other platforms drag you in free trial, where you will finally have to pay.
This is where Ecwid stands out, and you can see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone direction app. The company program goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than many of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to sell online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it ideal for your small business crowd. Ecwid Avis