Introduction Ecwid Avoid Going To Cart Everytime
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company site it often becomes tricky once you want to bring on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Avoid Going To Cart Everytime
Many solutions Purposefully make a closed system, which is tedious to maneuver away from once you begin. However, with a stage called Ecwid, you do not need to be concerned about this. Actually, the whole aim of the company, which started in 2009, would be to quickly and quickly make an internet store system on your existing websites.
You do not have To make a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to get an online store heading, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Avoid Going To Cart Everytime
The Product works by providing you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The primary attribute is that you can choose your old website and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere on the web. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a few sales and each one these earnings are represented on the backend of your site.
The system is Also designed to integrate well with social networks, and that means that you may sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time shipping integrations you constantly know what’s happening with your orders and where they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the planet
You receive lots of promotional tools like vouchers, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There is a few ways that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they have been saying that for quite some time now). Ecwid Avoid Going To Cart Everytime
If you’re based outside That the US / UK, or need to work with another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you will need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a fairly Basic plan, where attributes like discount vouchers and support are not available, and it only lets you sell up to ten products in two classes — but this may really be adequate for some users, and using it is a fantastic way to try the system out.
However, A key point to notice about the free plan is the fact that it isn’t great from an SEO point of view — you need to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Avoid Going To Cart Everytime
One area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, then you should not have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of this box, so anybody wishing to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace site is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing products like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Avoid Going To Cart Everytime
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right can be used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up shipping rates etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to speak with a lawyer about what to do); and even if your business is not located in the EU, you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Avoid Going To Cart Everytime
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which does supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to put quite a lot of time apart to set this up.
Setup and Design
I Truly enjoy The fact that you’re able to run a web site without paying anything. This makes the installation process that much easier, since you simply need to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for each platform that you want to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration step with a few nice photos and text. Once you get your store implemented on a website or societal page it appears fairly sleek.
The design Depends somewhat on the theme you’ve got on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they want to checkout.
Although many Sites are going to be cellular friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your clients an opportunity to get products from the cell interface.
The closing Design thing which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires one to reach out to individuals from all over the world, you are bound to stumble upon some customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality readily. Ecwid Avoid Going To Cart Everytime
A Few of the programs Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress sites, since you acquire access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you could always open the More Powerful Options, however they separate these for if you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is one of my favourite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform which does not charge fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you have to setup something like PayPal or Stripe to process all the trades that come through your site. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their own transaction fees so you have to prepare for them.
It’s quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The business also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Avoid Going To Cart Everytime
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available in the Ecwid App store.
· You can’t change product URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free program like mad, and mention that a number of other platforms drag you in free trial, even where you may finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 products and you get things like an iPhone management app. The company program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to sell online, provided that you implement the best ways to enhance your sales online too. Ecwid is a slick system, with super easy implementation steps, which makes it ideal for the small business audience. Ecwid Avoid Going To Cart Everytime