Introduction Ecwid Baby Swan
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Baby Swan
Many solutions Intentionally make a closed system, which can be tedious to move away from once you begin. However, with a platform named Ecwid, you do not need to worry about it. In fact, the whole aim of the business, which started in 2009, is to quickly and inexpensively create an internet store system in your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even businesses in developing countries have a opportunity to find an internet store heading, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is targeted more towards people who already have a site and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Baby Swan
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new website. The main feature is that you can choose your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other sites if you anticipate selling elsewhere on the web. Manage all of these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a few sales and each one these sales are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, so that you may sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery aspect. With real time transport integrations you constantly know what’s happening with your orders and at which they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You receive lots of promotional tools like coupons, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in bodily locations too — in stores, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a couple of ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Baby Swan
If you’re located outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you’ll want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a pretty Standard plan, in which attributes like discount coupons and service are not accessible, and it merely lets you sell up to 10 products in two classes — but this could really be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A key point to notice about the free program is the fact that it isn’t good from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will comprise them too. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Baby Swan
1 area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from this box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). The other main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite easy: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Ecwid Baby Swan
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport rates and so on…but there isn’t anything here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a good idea to consult a lawyer on what to do); and even if your company isn’t located in the EU, you still will need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a website (and also to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to run cookies Ecwid Baby Swan
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, doesn’t seem to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will need to put quite a great deal of time aside to set this up.
Setup and Layout
I really enjoy The simple fact that you’re able to run a website without paying anything. This makes the installation process that much easier, since you just need to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for every platform you would like to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, because it walks you through every website creation and integration step with a few fine text and photos. Once you get your store implemented on a site or social page it appears fairly sleek.
The layout Depends upon the subject you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they want to market.
Though many Websites are going to be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to people from all over the planet, you’re bound to stumble upon some customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Market
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. Ecwid Baby Swan
Some of the programs Will help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to employ additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and image then save the product for later. Obviously you can always open up the Powerful Options, but they different these for when you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute which is always one of my favourite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time brief and support quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It is not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they offer, which makes it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their particular trade fees so that you need to prepare for these.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified supplier. The business also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Baby Swan
What if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available in the Ecwid App store.
· You can not alter product URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you into a free trial, where you will eventually need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 goods and you get items like an iPhone direction program. The company program goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the best ways to market online, as long as you employ the best ways to improve your sales online as well. Ecwid is a sleek system, with super simple implementation steps, which makes it perfect for your small business crowd. Ecwid Baby Swan