Intro Ecwid Bogo
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company site it often becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Bogo
Many solutions Intentionally make a closed system, which can be tedious to move away from once you begin. However, with a platform named Ecwid, you no longer need to worry about it. Actually, the entire goal of the business, which began in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You don’t have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for people in the US or Europe. Even companies in developing countries have a chance to find an online store going, and you don’t even have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of goods, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Bogo
The Product operates by providing you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto various other sites if you anticipate selling elsewhere on the web. Manage all these websites from one location rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one these earnings are represented onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping facet. With real time transport integrations you always know what is going on with your orders and at which they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You receive lots of promotional instruments like coupons, discounts, bulk pricing and more
Produce your personalized email alerts
Use the automated tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in bodily locations too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There is a few methods you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Bogo
If you are based outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a fairly Standard plan, in which features such as discount coupons and service are not available, and it merely lets you sell up to ten products in two categories — but this may actually be adequate for some customers, and using it’s a good way to try the system out.
However, A vital point to note about the free plan is the fact that it is not great from an search engine optimization standpoint — you need to be on a paid plan to make certain that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Bogo
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from the box, so anybody wanting to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). The other principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very easy: it is a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Ecwid Bogo
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right can be used to edit or display associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport rates etc…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a great idea to speak with an attorney on what to do); and even when your business isn’t located in the EU, then you still will need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run cookies Ecwid Bogo
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on this front that I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which does supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a lot of time aside to set this up.
Setup and Layout
I Truly enjoy The simple fact which you can run a web site without paying for anything. This makes the setup process that much easier, because you just have to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for each platform that you would like to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration measure with a few fine photos and text. Once you obtain your store implemented on a website or social page it appears fairly slick.
The layout Depends upon the subject you have on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they wish to market.
Though many Sites will be cellular friendly, it;s nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers an opportunity to get products from the mobile interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since running an internet store generally requires one to attain out to people from throughout the world, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid App Market
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Ecwid Bogo
Some of the programs Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would typically have to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the merchandise for later. Of course you could always open the More Powerful Options, however they different these for when you’re all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is always one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they offer, making it desirable for any shop that’s trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of these processors have their particular trade fees so you need to get ready for them.
It is rather Clear that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified supplier. The company also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Bogo
What if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered in the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that a number of other platforms drag you in free trial, where you will eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management app. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to sell online, provided that you employ the best methods to enhance your earnings online too. Ecwid is a slick system, with superb simple implementation measures, which makes it ideal for your small business crowd. Ecwid Bogo