Intro Ecwid Booking
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you would like to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Booking
Many solutions Intentionally make a closed system, which is tedious to maneuver away from once you get started. But with a stage named Ecwid, you no longer need to worry about this. In fact, the whole goal of the company, which started in 2009, would be to quickly and inexpensively make an online store system in your existing websites.
You don’t have To make a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for people in the united states or Europe. Even companies in developing nations have a chance to get an internet store heading, and you do not have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of goods, and add photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all the key things that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Booking
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The primary attribute is that you can take your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere online. Handle all these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one of these sales are represented onto the backend of your site.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you always know what is happening with your requests and at which they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the planet
You receive lots of promotional instruments like coupons, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily locations too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There’s a few methods that you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Booking
If you’re located outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you will need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a pretty Standard plan, where attributes like discount vouchers and support are not available, and it merely allows you to sell up to 10 products in 2 categories — but this could really be adequate for some customers, and using it’s a fantastic way to try out the system.
But, A vital point to note about the free program is the fact that it isn’t good from an search engine optimization point of view — you need to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will include them also. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Booking
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of this box, so anybody wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to enable you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Booking
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right is used to edit or display associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping prices etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a good idea to speak with a lawyer about what to do); and even when your company isn’t based in the EU, then you still will need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid Booking
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at There isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, does not seem to supply the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product like CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to put quite a lot of time aside to set this up.
Setup and Layout
I really like The fact that you can run a web site without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for each platform that you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with some fine photos and text. Once you get your shop implemented on a website or social page it appears fairly sleek.
The design Depends somewhat on the theme you have on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they wish to market.
Although many Websites will be mobile friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your clients an opportunity to get products from the mobile interface.
The closing Design item which makes sense to mention is your vocabulary tool. Since conducting an online store generally requires one to attain out to people from throughout the world, you’re bound to stumble upon a few clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance easily. Ecwid Booking
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you’d normally need to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress websites, as you gain access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and picture then save the product for later. Of course you could always open up the More Powerful Options, however they separate these for when you’re ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time brief and support quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they provide, which makes it desirable for any store that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their own transaction fees so that you need to prepare for these.
It is rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The business also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Booking
What if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered from the Ecwid Program store.
· You can’t change product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like mad, and mention that a number of other platforms drag you into a free trial, even where you will eventually have to pay.
That is where Ecwid stands outside, and you can see the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to market online, as long as you implement the best ways to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it perfect for your small business crowd. Ecwid Booking