Background Ecwid Business
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Business
Many options Intentionally make a closed system, which can be tedious to move away from once you begin. But with a stage called Ecwid, you do not have to be concerned about it. Actually, the entire goal of the company, which started in 2009, is to quickly and quickly create an internet store system on your present websites.
You do not have To make a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, since I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the US or Europe. Even companies in developing nations have a chance to get an online store heading, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Business
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The primary feature is that you can take your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various different sites if you plan on selling elsewhere online. Handle all these websites from one place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a few sales and all these earnings are reflected on the backend of your website.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what’s happening with your orders and at which they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the planet
You get lots of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There is a couple of ways that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Business
If you are based outside The US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you’ll need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it is a pretty Standard plan, where features like discount vouchers and service aren’t available, and it only lets you sell up to 10 products in two categories — but this could actually be sufficient for some users, and using it is a good way to try the system out.
However, A key point to notice about the free plan is that it is not good from an SEO standpoint — you need to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your shop, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords in your product name (not a bad idea anyway) that your URL will comprise them also. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Business
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you should not have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wanting to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). The other principal problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is quite simple: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Ecwid Business
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up transport rates and so on…but there is nothing here that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a good idea to speak with a lawyer about what to do); and even when your company isn’t located in the EU, then you still need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, though you will have to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Business
· Enables them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which does provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a lot of time aside to set this up.
Setup and Layout
I Truly enjoy The simple fact which you can run a web site without paying anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform you want to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration measure with some fine photos and text. As soon as you get your shop implemented on a website or societal page it looks fairly slick.
The design Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for clients when they wish to market.
Though many Websites are going to be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers a chance to buy products from the cell interface.
The closing Design item that makes sense to mention is your vocabulary tool. Since running an internet store generally requires you to attain out to people from throughout the world, you’re bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Market
Possessing the Chance to put in software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance easily. Ecwid Business
Some of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d typically have to employ additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you could always open the More Powerful Options, but they different these for when you’re all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, making it desirable for any store that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It is rather simple to employ these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their own trade fees so that you have to prepare for these.
It’s rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited supplier. The business also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Business
What if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available in the Ecwid Program shop.
· You can not alter merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like mad, and mention that a number of different platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you can see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to improve your earnings online too. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for the small business crowd. Ecwid Business