Background Ecwid Business Plan
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Business Plan
Many options Intentionally make a closed system, which is tedious to maneuver away from once you get started. But with a stage named Ecwid, you no longer have to be concerned about it. In fact, the whole aim of the business, which began in 2009, is to quickly and quickly make an online store system on your existing websites.
You don’t have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for most people in the united states or Europe. Even companies in developing countries have a chance to find an internet store heading, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all the key things that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s intended to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Business Plan
The Product operates by providing you a widget which gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The main feature is that you can take your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several other sites if you plan on selling elsewhere online. Handle all of these sites from one place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and each one these earnings are represented on the back part of your website.
The system is Also designed to integrate well with social networks, and that means that you may sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real-time transport integrations you always know what is going on with your orders and at which they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the world
You get a Lot of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in bodily places too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade info.
There is a few methods you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Business Plan
If you’re based outside The US / UK, or need to work with another mobile device kind, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you’ll need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Standard plan, where features such as discount vouchers and support aren’t accessible, and it only lets you sell up to ten products in two categories — but this could actually be adequate for some users, and using it’s a good way to try out the system.
However, A key point to notice about the free plan is that it is not great from an SEO standpoint — you have to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language versions of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your product – so if you include some keywords on your product name (not a bad idea anyway) that your URL will include them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Business Plan
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wishing to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). Another principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is quite easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you integrate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Ecwid Business Plan
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right can be used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up transport rates and so on…but there isn’t anything that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to consult a lawyer on what to do); and even when your company is not located in the EU, you still need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Business Plan
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at Least there isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a great deal of time aside to set this up.
Installation and Layout
I Truly enjoy The simple fact which you can run a website without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for every platform you would like to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, since it walks you through every site creation and integration measure with a few nice photos and text. Once you obtain your store implemented on a website or societal page it looks fairly slick.
The design Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they wish to checkout.
Although many Sites will be cellular friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients a chance to buy products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since running an online store generally requires you to reach out to individuals from all over the planet, you’re bound to stumble upon a few clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance easily. Ecwid Business Plan
A Few of the apps Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would typically have to implement additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress sites, since you acquire access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, however they different these for when you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, making it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each one of these processors have their particular trade fees so that you need to get ready for these.
It’s quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The business also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Business Plan
What if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available from the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management program. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to market online, provided that you implement the best methods to improve your sales online too. Ecwid is a sleek system, with superb easy implementation steps, which makes it perfect for the small business audience. Ecwid Business Plan