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Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this solution. Ecwid Buy Get Free Shipping
Many options Intentionally make a closed system, which can be tedious to maneuver away from once you get started. But with a platform called Ecwid, you no longer have to worry about it. In fact, the whole aim of the company, which started in 2009, would be to quickly and quickly create an online store system in your present websites.
You don’t have To create a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you don’t even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Buy Get Free Shipping
The Product operates by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new site. The main attribute is that you can choose your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several other websites if you plan on selling elsewhere on the web. Handle all of these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all of these sales are represented on the backend of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the shipping aspect. With real-time shipping integrations you constantly know what’s going on with your requests and where they are being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Produce your personalized email notifications
Use the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily places too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There is a couple of methods you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). Ecwid Buy Get Free Shipping
If you are located outside That the US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will need to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Standard plan, in which attributes such as discount vouchers and service are not available, and it only lets you sell up to 10 products in two categories — but this could really be sufficient for some customers, and using it is a fantastic way to try out the system.
However, A key point to note about the free plan is that it isn’t great from an search engine optimization standpoint — you need to be on a paid plan to make certain your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Buy Get Free Shipping
One area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, then you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anybody wanting to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). The other principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods such as Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Ecwid Buy Get Free Shipping
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing transport prices and so on…but there isn’t anything that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is usually a good idea to speak with a lawyer on what to do); and even when your company is not based in the EU, you still need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that consent).
There does not Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to run cookies Ecwid Buy Get Free Shipping
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which will supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll need to put quite a great deal of time apart to set it up.
Setup and Layout
I Truly like The fact that you can run a website without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for every platform you want to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, because it walks you through every website creation and integration measure with a few fine text and photos. Once you get your shop implemented on a site or social page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they want to checkout.
Though many Websites are going to be mobile friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers an opportunity to buy products from the mobile interface.
The closing Design thing which makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires you to reach out to individuals from throughout the planet, you are bound to stumble upon some customers who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance easily. Ecwid Buy Get Free Shipping
Some of the apps Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d typically have to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the merchandise for later. Obviously you can always open up the Powerful Options, but they separate these for if you are ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute which is one of my favourite ways to talk with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time short and support quality .
In my mind, the Platform has all you might want concerning support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of the plans they offer, making it desirable for any shop that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your site. It is pretty easy to employ one of these systems, because Ecwid incorporates with over 40 global payment options. However, each of those processors have their particular transaction fees so you need to get ready for them.
It’s rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified supplier. The company also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Buy Get Free Shipping
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations offered in the Ecwid App shop.
· You can’t change product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you may finally have to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to market online, provided that you employ the best ways to improve your sales online as well. Ecwid is a sleek system, with super simple implementation steps, which makes it ideal for the small business crowd. Ecwid Buy Get Free Shipping