Intro Ecwid Buy Now Button
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Buy Now Button
Many solutions Purposefully create a closed system, which is tedious to move away from once you get started. But with a platform called Ecwid, you no longer need to worry about it. In fact, the whole goal of the business, which started in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You don’t have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That raised my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for people in the US or Europe. Even businesses in developing nations have a chance to find an internet store going, and you don’t have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Buy Now Button
The Product works by giving you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new website. The main feature is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto several other sites if you plan on selling elsewhere on the web. Handle all of these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one of these earnings are reflected onto the backend of your website.
The system is Also made to integrate well with social networks, so you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what is happening with your orders and at which they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get a Lot of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your own customized email alerts
Use the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in bodily places too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There is a few ways you can use this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Buy Now Button
If you’re based outside That the US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for programs, you’ll want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Basic plan, in which attributes such as discount coupons and support are not available, and it only lets you sell up to 10 products in 2 classes — but this could actually be adequate for some customers, and using it’s a fantastic way to try the system out.
But, A vital point to note about the free program is that it isn’t good from an search engine optimization standpoint — you need to be on a paid program to ensure your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Buy Now Button
One place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anybody wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). Another principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is quite simple: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing products like Shopify offer a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Buy Now Button
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport prices and so on…but there is nothing that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to consult an attorney on what to do); and even when your business is not located in the EU, then you still need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that consent).
There does not Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their approval to run biscuits Ecwid Buy Now Button
· Enables them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which will provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a lot of time apart to set this up.
Setup and Design
I Truly like The fact that you’re able to run a website without paying for anything. This makes the setup process that much easier, since you just need to punch in your email and make a password to go right to the backend port.
The system has Wizards for every platform you would like to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few nice text and photos. Once you obtain your store implemented on a site or social page it appears fairly slick.
The layout Depends somewhat on the subject you have on your site, however as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they wish to market.
Though many Sites will be mobile friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients a chance to buy products from the mobile interface.
The final Design thing that makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires one to attain out to individuals from throughout the world, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid App Market
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Ecwid Buy Now Button
A Few of the apps Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to employ additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and image then save the product for afterwards. Of course you could always open the More Powerful Options, however they different these for when you are ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is always one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they offer, making it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each of these processors have their particular trade fees so that you need to get ready for them.
It is quite Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Buy Now Button
What if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a complete site in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available in the Ecwid Program store.
· You can not alter product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like crazy, and mention that many different platforms drag you into a free trial, even where you may eventually have to pay.
That is where Ecwid stands outside, and you can see the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually more affordable than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best methods to enhance your sales online too. Ecwid is a slick system, with superb easy implementation measures, which makes it perfect for your small business audience. Ecwid Buy Now Button