Introduction Ecwid Buyable Links
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Buyable Links
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you get started. But with a platform called Ecwid, you no longer need to be concerned about it. Actually, the entire goal of the company, which started in 2009, is to quickly and inexpensively make an online store system on your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing nations have a chance to find an internet store going, and you do not have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and add photos, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Buyable Links
The Product operates by giving you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new site. The main feature is that you can choose your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different websites if you anticipate selling elsewhere on the web. Handle all these sites from one place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and all these earnings are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, so you can sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real time transport integrations you always know what is going on with your orders and at which they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the planet
You receive lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your personalized email notifications
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in bodily places too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Performance, irrespective of if a customer buys a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There’s a few ways you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Buyable Links
If you are located outside The US / UK, or need to utilize another mobile device type, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a pretty Standard plan, in which features like discount coupons and support are not available, and it merely allows you to sell up to 10 products in 2 categories — but this may actually be adequate for some customers, and using it is a good way to try out the system.
But, A key point to notice about the free plan is the fact that it is not great from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language variations of your shop, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Buyable Links
One place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from this box, so anybody wishing to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is very easy: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods like Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid Buyable Links
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right is used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping rates etc…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to speak with an attorney on what to do); and even if your company isn’t located in the EU, you still need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and also to log that consent).
There does not Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Ecwid Buyable Links
· Enables them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a lot of time aside to set it up.
Installation and Design
I Truly like The fact which you’re able to run a website without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform that you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, since it walks you through each site creation and integration step with a few fine photos and text. As soon as you get your shop implemented on a site or societal page it appears fairly sleek.
The layout Depends somewhat on the theme you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they wish to market.
Though many Sites will be mobile friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers a chance to get products from the cell interface.
The final Design thing which makes sense to mention is your language tool. Since conducting an online store generally requires you to attain out to individuals from all over the planet, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their store performance easily. Ecwid Buyable Links
Some of the apps Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would typically have to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open the Powerful Options, but they different these for if you are all set to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is always one of my favourite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they provide, making it desirable for any shop that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all the trades that come through your site. It is pretty easy to implement one of these systems, since Ecwid integrates with over 40 global payment options. However, each one of those processors have their own transaction fees so that you have to prepare for them.
It’s quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 accredited supplier. The business also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Buyable Links
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available from the Ecwid App store.
· You can’t change merchandise URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that many different platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get things like an iPhone management app. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you employ the best methods to enhance your earnings online too. Ecwid is a sleek system, with super simple implementation measures, making it perfect for the small business audience. Ecwid Buyable Links