Background Ecwid Call For Pricing
Have you ever Wondered if you are using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky once you would like to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Call For Pricing
Many options Intentionally create a closed system, which is tedious to move away from as soon as you get started. However, with a platform named Ecwid, you do not have to be concerned about this. Actually, the whole goal of the business, which began in 2009, is to quickly and inexpensively make an internet store system in your existing websites.
You do not have To make a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to find an internet store heading, and you do not have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all the crucial things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Call For Pricing
The Product operates by giving you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new site. The primary feature is that you can choose your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere online. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and all of these sales are reflected on the back part of your website.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time transport integrations you always know what’s happening with your requests and where they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the planet
You get a Lot of promotional instruments such as coupons, discounts, and bulk pricing and much more
Produce your personalized email notifications
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in physical locations too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer buys a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There is a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they have been saying that for quite some time now). Ecwid Call For Pricing
If you are located outside That the US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, in which features such as discount coupons and support are not available, and it only lets you sell up to 10 products in 2 classes — but this may really be adequate for some customers, and using it’s a fantastic way to try the system out.
However, A vital point to notice about the free program is the fact that it is not good from an SEO point of view — you have to be on a paid program to make certain that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Call For Pricing
One area where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from certain countries). Another main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is very easy: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to enable you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing goods such as Shopify offer a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms quite easily. Ecwid Call For Pricing
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right is used to edit or display related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing shipping prices etc…but there isn’t anything here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to consult a lawyer on what to do); and even if your business isn’t located in the EU, then you still need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Call For Pricing
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, does not appear to provide the essential performance — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will want to set quite a great deal of time apart to set it up.
Setup and Layout
I Truly like The fact which you can run a website without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to go right to the backend port.
The system has Wizards for every platform that you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, since it walks you through every website creation and integration step with some nice photos and text. As soon as you obtain your shop implemented on a website or social page it appears fairly slick.
The design Depends upon the theme you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to market.
Though many Websites are going to be mobile friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to buy products from the mobile interface.
The closing Design thing which makes sense to mention is your vocabulary instrument. Since running an online store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid App Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Ecwid Call For Pricing
Some of the apps Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress websites, since you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for later. Of course you could always open up the Powerful Options, but they separate these for when you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It is not always Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they offer, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their own transaction fees so you have to prepare for these.
It’s quite Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Call For Pricing
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available from the Ecwid Program shop.
· You can not alter product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that a number of other platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone direction app. The Business plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You may see that it is actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you implement the best ways to improve your earnings online too. Ecwid is a slick system, with super easy implementation measures, making it ideal for your small business audience. Ecwid Call For Pricing