Background Ecwid Can I Give A Customer A Standing Discount
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to bring on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this option. Ecwid Can I Give A Customer A Standing Discount
Many options Intentionally make a closed system, which is tedious to maneuver away from once you get started. However, with a platform named Ecwid, you no longer have to be concerned about it. In fact, the whole goal of the business, which started in 2009, is to quickly and quickly create an internet store system in your present websites.
You do not have To make a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a chance to get an internet store going, and you do not have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Can I Give A Customer A Standing Discount
The Product works by giving you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new site. The primary feature is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other websites if you plan on selling elsewhere online. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one of these sales are represented on the backend of your site.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping facet. With real time transport integrations you always know what is going on with your orders and at which they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the world
You receive a Lot of promotional instruments like coupons, discounts, and bulk pricing and much more
Produce your personalized email notifications
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in physical places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There is a few methods you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Can I Give A Customer A Standing Discount
If you’re located outside The US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a fairly Basic plan, where features like discount coupons and service are not available, and it merely lets you sell up to ten products in two classes — but this may actually be adequate for some users, and using it is a good way to try out the system.
But, A vital point to note about the free plan is that it isn’t great from an search engine optimization point of view — you need to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords in your product title (maybe not a bad idea anyway) that your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Can I Give A Customer A Standing Discount
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of the box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). The other main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods like Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Ecwid Can I Give A Customer A Standing Discount
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up shipping rates etc…but there isn’t anything that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a great idea to speak with an attorney about what to do); and even if your business isn’t located in the EU, then you still will need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and also to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to run cookies Ecwid Can I Give A Customer A Standing Discount
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at There isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t seem to supply the necessary performance — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which will provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a lot of time aside to set this up.
Setup and Layout
I Truly like The fact that you’re able to run a web site without paying anything. This makes the installation process that much easier, since you simply have to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for every platform that you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, because it walks you through each site creation and integration step with a few nice text and photos. Once you obtain your shop implemented on a site or social page it appears fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Although many Sites are going to be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to get products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary tool. Since running an online store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Market
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality readily. Ecwid Can I Give A Customer A Standing Discount
Some of the apps Will help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you would typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, since you gain access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you could always open up the More Powerful Options, but they different these for when you are all set to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is one of my favourite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time brief and support quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they provide, making it desirable for any store that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each one of these processors have their own transaction fees so that you have to get ready for these.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The company also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Can I Give A Customer A Standing Discount
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available in the Ecwid App shop.
· You can’t change product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They market the free plan like mad, and mention that many other platforms drag you in free trial, where you will finally need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are rather affordable.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 products and you get things like an iPhone direction program. The company plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually cheaper than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to market online, provided that you employ the best methods to enhance your earnings online as well. Ecwid is a sleek system, with super simple implementation steps, making it perfect for your small business audience. Ecwid Can I Give A Customer A Standing Discount