Introduction Ecwid Can You Use Your Own Domain
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid Can You Use Your Own Domain
Many solutions Purposefully create a closed system, which can be tedious to move away from as soon as you begin. But with a platform named Ecwid, you do not have to worry about this. In fact, the whole goal of the business, which started in 2009, would be to quickly and quickly create an internet store system on your present websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing countries have a chance to get an internet store heading, and you do not have to squander your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all the key things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Can You Use Your Own Domain
The Product works by providing you a widget which gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new site. The primary feature is that you can take your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several other sites if you anticipate selling elsewhere online. Manage all of these websites from one location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a number of sales and each one these earnings are represented onto the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real-time transport integrations you constantly know what is happening with your orders and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the world
You receive a Lot of promotional tools such as coupons, discounts, and bulk pricing and more
Produce your own customized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There is a couple of ways that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Can You Use Your Own Domain
If you’re based outside That the US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, where attributes such as discount coupons and service aren’t accessible, and it merely allows you to sell up to ten products in 2 categories — but this could really be sufficient for some users, and using it’s a good way to try out the system.
However, A vital point to note about the free program is that it is not great from an SEO standpoint — you have to be on a paid plan to make certain your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Can You Use Your Own Domain
One area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, you should not have any major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from the box, so anyone wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is very easy: it is a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A committed app is provided by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Can You Use Your Own Domain
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up shipping prices and so on…but there is nothing here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a good idea to consult a lawyer about what to do); and even if your business isn’t located in the EU, you still need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid Can You Use Your Own Domain
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, does not seem to supply the necessary performance — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which will provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to set quite a lot of time apart to set it up.
Installation and Design
I really like The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, since you simply have to punch in your email and make a password to go straight to the backend port.
The system has Wizards for every platform that you want to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through each website creation and integration step with some nice photos and text. As soon as you get your shop implemented on a site or social page it looks fairly slick.
The layout Depends upon the theme you’ve got on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they want to checkout.
Although many Websites are going to be mobile friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients an opportunity to get products from the mobile interface.
The final Design item that makes sense to mention is the language tool. Since conducting an internet store generally requires you to attain out to individuals from throughout the world, you are bound to stumble upon some clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Ecwid Can You Use Your Own Domain
Some of the apps Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would normally need to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress sites, as you acquire access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open the Powerful Options, however they different these for when you are ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is always one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time brief and support quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Easy to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of the plans they offer, which makes it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement these systems, since Ecwid incorporates with over 40 international payment choices. However, each of these processors have their own trade fees so that you need to get ready for these.
It’s rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited service provider. The company also claims that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Can You Use Your Own Domain
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a shop fast, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered in the Ecwid Program shop.
· You can’t change product URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that a number of different platforms drag you in free trial, where you may finally have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone direction app. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to sell online, provided that you employ the best methods to enhance your sales online too. Ecwid is a slick system, with superb easy implementation steps, which makes it perfect for your small business crowd. Ecwid Can You Use Your Own Domain