Intro Ecwid Canada
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Canada
Many solutions Purposefully create a closed system, which can be tedious to move away from as soon as you begin. However, with a platform called Ecwid, you do not have to be concerned about it. In fact, the whole goal of the company, which started in 2009, is to quickly and inexpensively create an online store system in your existing websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a opportunity to find an online store going, and you do not even have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all the key things that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Canada
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or societal media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new site. The main attribute is that you can choose your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system onto several different sites if you anticipate selling elsewhere on the web. Manage all these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and each one these sales are reflected on the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you may sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the shipping facet. With real time shipping integrations you constantly know what’s happening with your requests and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You get lots of promotional tools such as vouchers, discounts, bulk pricing and more
Create your personalized email alerts
Use the automated tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, irrespective of whether a customer purchases a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There is a few ways you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Canada
If you are located outside The US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you will want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Basic plan, in which attributes such as discount coupons and service are not available, and it only allows you to sell up to 10 products in 2 classes — but this may actually be sufficient for some customers, and using it’s a good way to try out the system.
But, A key point to notice about the free plan is that it isn’t good from an search engine optimization point of view — you have to be on a paid program to make certain your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Canada
One area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, you should not have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from the box, so anybody wishing to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is quite easy: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to allow you integrate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products like Shopify provide a much wider range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Ecwid Canada
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right is used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing shipping prices and so on…but there isn’t anything that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal information, but I’m going to do my best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a great idea to consult an attorney about what to do); and even if your business isn’t based in the EU, then you still will need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Ecwid Canada
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time aside to set this up.
Setup and Design
I Truly enjoy The simple fact which you can run a web site without paying for anything. This makes the installation process that much simpler, since you just need to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for every platform you want to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is perfect, since it walks you through each site creation and integration step with a few nice text and photos. As soon as you get your store implemented on a site or societal page it appears fairly slick.
The layout Depends upon the subject you’ve got on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they wish to market.
Although many Sites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is the language tool. Since conducting an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Market
Having the Chance to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality readily. Ecwid Canada
A Few of the apps Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d normally need to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress websites, since you gain access to additional SEO plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and image then save the product for later. Obviously you can always open the Powerful Options, but they different these for when you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It’s not always Simple to find an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, making it desirable for any store that’s trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to implement one of these systems, since Ecwid integrates with over 40 global payment options. However, each one of those processors have their own trade fees so you need to prepare for them.
It’s rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited service provider. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Canada
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who need a shop fast, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered from the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like crazy, and mention that many other platforms drag you into a free trial, even where you may finally have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to market online, as long as you employ the best ways to improve your sales online too. Ecwid is a slick system, with super simple implementation steps, which makes it perfect for your small business audience. Ecwid Canada