Introduction Ecwid Cardconnect
Have you ever Wondered if you are using the right ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky once you would like to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Cardconnect
Many options Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. But with a stage called Ecwid, you no longer have to be concerned about it. Actually, the entire aim of the business, which started in 2009, is to quickly and quickly make an online store system in your existing websites.
You do not have To create a completely different website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even businesses in developing countries have a chance to find an online store heading, and you do not have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the crucial things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Cardconnect
The Product works by providing you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The primary attribute is that you can choose your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several other sites if you anticipate selling elsewhere on the web. Handle all of these sites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a number of sales and each one these sales are reflected on the backend of your site.
The system is Also made to integrate well with social networks, so that you may sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what’s going on with your orders and at which they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for selling around the world
You get lots of promotional instruments such as coupons, discounts, bulk pricing and much more
Produce your personalized email notifications
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in bodily locations too — in stores, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, regardless of if a customer purchases a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a few methods that you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Cardconnect
If you’re located outside That the US / UK, or want to work with another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, in which attributes such as discount vouchers and service aren’t accessible, and it only allows you to sell up to ten products in two classes — but this could really be adequate for some customers, and using it is a fantastic way to try out the system.
But, A vital point to note about the free plan is that it isn’t great from an SEO point of view — you have to be on a paid plan to make certain that your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language versions of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will include them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Cardconnect
One area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of the box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). The other main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace site is quite easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed program is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods such as Shopify provide a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Ecwid Cardconnect
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right is used to display or edit related products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing transport rates etc…but there isn’t anything here that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a good idea to consult an attorney on what to do); and even if your business isn’t based in the EU, then you still need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Ecwid Cardconnect
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, does not appear to supply the essential performance — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which will supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time aside to set this up.
Installation and Layout
I really enjoy The fact which you can run a web site without paying anything. This makes the installation process that much easier, since you just have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform that you want to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few nice text and photos. Once you obtain your shop implemented on a site or societal page it looks fairly sleek.
The layout Depends somewhat on the subject you have on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for clients when they wish to checkout.
Though many Websites will be mobile friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers an opportunity to buy products from the cell interface.
The closing Design thing which makes sense to mention is the vocabulary tool. Since running an internet store generally requires one to attain out to individuals from throughout the world, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid App Economy
Having the Chance to install applications is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality readily. Ecwid Cardconnect
Some of the programs Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress sites, as you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you can always open the More Powerful Options, however they different these for when you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is one of my favourite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, making it desirable for any shop that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to employ these systems, because Ecwid integrates with over 40 global payment options. However, each of these processors have their particular transaction fees so you have to get ready for them.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified service provider. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Cardconnect
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered from the Ecwid Program store.
· You can’t change merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you into a free trial, even where you may finally need to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to sell online, provided that you implement the best ways to enhance your earnings online as well. Ecwid is a slick system, with super simple implementation measures, making it ideal for the small business audience. Ecwid Cardconnect