Intro Ecwid Cart
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to attract on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Cart
Many options Intentionally create a closed system, which is tedious to maneuver away from once you get started. However, with a platform named Ecwid, you do not need to worry about it. Actually, the whole goal of the business, which started in 2009, would be to quickly and quickly create an online store system on your existing websites.
You do not have To create a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, since I understand the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to find an internet store going, and you don’t even have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and add photos, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all the crucial things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Cart
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new website. The main feature is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various other websites if you anticipate selling elsewhere on the web. Handle all these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and each one of these sales are represented onto the backend of your site.
The system is Also designed to integrate nicely with social networks, so that you may sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you always know what’s happening with your requests and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the world
You get a Lot of promotional instruments such as coupons, discounts, bulk pricing and more
Create your own customized email alerts
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily locations too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There is a few methods that you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Cart
If you are based outside That the US / UK, or need to work with another mobile device kind, the good thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you’ll need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Standard plan, in which attributes such as discount coupons and support aren’t accessible, and it only lets you sell up to ten products in 2 classes — but this could really be adequate for some users, and using it’s a good way to try the system out.
However, A vital point to notice about the free program is the fact that it is not good from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language versions of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Cart
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). The other main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite simple: it is a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Ecwid Cart
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing shipping prices etc…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to consult an attorney on what to do); and even if your company isn’t located in the EU, you still need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to run cookies Ecwid Cart
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, does not appear to provide the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time aside to set it up.
Setup and Layout
I Truly like The simple fact which you can run a website without paying anything. This makes the installation process that much easier, because you just have to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for each platform that you want to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with a few nice photos and text. Once you get your store implemented on a site or social page it looks fairly slick.
The layout Depends upon the subject you have on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they wish to market.
Although many Sites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to reach out to individuals from all over the world, you’re bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality readily. Ecwid Cart
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for later. Obviously you could always open the Powerful Options, but they different these for when you’re ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is always one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of the programs they offer, which makes it desirable for any store that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to implement these systems, since Ecwid incorporates with over 40 international payment options. However, each one of these processors have their particular trade fees so that you have to get ready for them.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited service provider. The business also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Cart
Imagine if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available from the Ecwid Program store.
· You can not change merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like crazy, and mention that many different platforms drag you in free trial, where you may eventually need to pay.
That is where Ecwid stands out, and you can see the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone management app. The Business plan goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to enhance your earnings online as well. Ecwid is a sleek system, with super easy implementation measures, making it perfect for your small business audience. Ecwid Cart