Introduction Ecwid Categories
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to attract on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Categories
Many options Purposefully make a closed system, which is tedious to maneuver away from once you get started. But with a platform called Ecwid, you no longer need to be concerned about it. Actually, the whole aim of the company, which began in 2009, would be to quickly and inexpensively create an online store system on your existing websites.
You do not have To make a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you do not have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and include photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all of the key stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Ecwid Categories
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The main feature is that you can choose your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other sites if you plan on selling elsewhere on the web. Handle all of these websites from one place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and all of these earnings are reflected on the backend of your website.
The system is Also designed to integrate well with social networks, so that you may sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery facet. With real-time transport integrations you constantly know what’s happening with your orders and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the world
You receive a Lot of promotional instruments like vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in physical places too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether a customer buys a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade information.
There’s a couple of ways you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Categories
If you are located outside That the US / UK, or need to work with another mobile device type, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Standard plan, in which features such as discount coupons and support are not available, and it merely lets you sell up to ten products in two categories — but this may actually be adequate for some users, and using it is a good way to try the system out.
But, A vital point to note about the free program is that it is not good from an search engine optimization standpoint — you have to be on a paid program to make certain that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language variations of your store, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords on your product title (not a bad idea anyway) your URL will include them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Categories
1 area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anyone wishing to market on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). The other principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is very easy: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is offered by Ecwid to enable you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods such as Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Ecwid Categories
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to display or edit associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport prices and so on…but there is nothing that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to speak with a lawyer on what to do); and even if your business is not located in the EU, then you still will need to obey the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Ecwid Categories
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at There isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t appear to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which will provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a lot of time aside to set this up.
Setup and Design
I Truly enjoy The simple fact that you can run a web site without paying anything. This makes the setup process that much simpler, because you just have to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for each platform you would like to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, because it walks you through each website creation and integration step with a few nice text and photos. As soon as you get your store implemented on a website or societal page it looks fairly slick.
The design Depends somewhat on the theme you’ve got on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for customers when they want to market.
Although many Sites are going to be mobile friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to attain out to people from all over the planet, you are bound to stumble upon a few clients who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. Ecwid Categories
Some of the apps Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for later. Of course you can always open the Powerful Options, however they different these for if you are ready to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is one of my favorite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the plans they provide, which makes it desirable for any shop that is hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to employ these systems, since Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular transaction fees so that you need to get ready for them.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified service provider. The business also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Categories
Imagine if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available in the Ecwid Program store.
· You can’t change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like mad, and mention that a number of different platforms drag you into a free trial, even where you may finally need to pay.
This is where Ecwid stands out, and you can see the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it’s actually cheaper than many of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to market online, provided that you employ the best ways to improve your earnings online as well. Ecwid is a slick system, with super easy implementation steps, which makes it perfect for the small business audience. Ecwid Categories