Intro Ecwid Change Background Color
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to bring on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Change Background Color
Many solutions Purposefully make a closed system, which is tedious to move away from once you get started. However, with a stage named Ecwid, you no longer need to be concerned about it. In fact, the entire goal of the company, which started in 2009, is to quickly and quickly create an internet store system on your present websites.
You don’t have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for people in the US or Europe. Even businesses in developing nations have a chance to get an internet store heading, and you do not have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Change Background Color
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new site. The primary attribute is that you can choose your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several different sites if you anticipate selling elsewhere on the web. Manage all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a few sales and each one of these sales are represented on the backend of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping aspect. With real-time transport integrations you always know what is happening with your requests and at which they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in physical places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, irrespective of if a customer purchases a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There is a couple of ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Ecwid Change Background Color
If you’re based outside The US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a fairly Standard plan, in which attributes such as discount coupons and support aren’t available, and it merely lets you sell up to ten products in two categories — but this may actually be adequate for some users, and using it’s a good way to try out the system.
However, A vital point to note about the free plan is that it is not good from an SEO standpoint — you have to be on a paid program to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) your URL will include them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Change Background Color
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of this box, so anyone wishing to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). The other principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very easy: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to enable you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Ecwid Change Background Color
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to edit or display associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing transport rates and so on…but there is nothing here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a great idea to speak with an attorney on what to do); and even if your business isn’t based in the EU, then you still need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that consent).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Change Background Color
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t seem to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a great deal of time apart to set it up.
Setup and Layout
I really enjoy The simple fact which you can run a website without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform that you want to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, because it walks you through each website creation and integration step with a few nice text and photos. Once you obtain your store implemented on a website or societal page it appears fairly slick.
The layout Depends somewhat on the theme you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for customers when they want to market.
Though many Sites are going to be cellular friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to buy products from the cell interface.
The final Design item that makes sense to mention is the language instrument. Since conducting an internet store generally requires one to attain out to individuals from all over the world, you are bound to stumble upon some customers who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid App Economy
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance readily. Ecwid Change Background Color
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you’d typically have to implement additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and image then save the merchandise for afterwards. Of course you can always open up the Powerful Options, but they separate these for if you’re ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It is not always Easy to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they provide, making it desirable for any shop that’s trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your site. It’s rather simple to employ one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each of these processors have their own trade fees so that you need to prepare for these.
It is quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The business also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Change Background Color
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered from the Ecwid App store.
· You can’t alter product URLs, which can be slightly annoying from an SEO point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like mad, and mention that many different platforms drag you in free trial, where you will finally need to pay.
That is where Ecwid stands outside, and you can see the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone management program. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually cheaper than many of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to improve your sales online as well. Ecwid is a sleek system, with superb simple implementation steps, making it perfect for your small business audience. Ecwid Change Background Color