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Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Change Css
Many solutions Purposefully create a closed system, which can be tedious to move away from as soon as you begin. But with a platform called Ecwid, you do not have to be concerned about this. In fact, the whole goal of the company, which began in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you don’t even have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Change Css
The Product works by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or societal networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The main feature is that you can take your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other websites if you anticipate selling elsewhere on the web. Handle all these sites from one place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one these sales are reflected onto the backend of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real-time transport integrations you always know what is going on with your orders and where they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the world
You get a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in physical locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There’s a few methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid Change Css
If you’re based outside The US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Basic plan, where features like discount vouchers and service are not accessible, and it only lets you sell up to 10 products in 2 categories — but this could really be sufficient for some users, and using it’s a good way to try out the system.
However, A vital point to note about the free plan is the fact that it isn’t great from an SEO point of view — you need to be on a paid program to ensure that your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product title (not a bad idea anyhow ) that your URL will include them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Change Css
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you should not have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of this box, so anyone wanting to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). The other main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is very simple: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is offered by Ecwid to allow you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Ecwid Change Css
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display related products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing shipping rates etc…but there is nothing that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a great idea to consult an attorney about what to do); and even if your business isn’t located in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Change Css
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which does supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to set quite a lot of time aside to set this up.
Installation and Layout
I really enjoy The fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, because you simply need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for every platform you want to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, because it walks you through each website creation and integration step with some nice text and photos. As soon as you obtain your shop implemented on a site or social page it appears fairly slick.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they want to market.
Although many Sites will be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to buy products from the mobile interface.
The closing Design thing which makes sense to mention is your vocabulary instrument. Since running an online store generally requires you to attain out to individuals from throughout the planet, you are bound to stumble upon some clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Economy
Having the Chance to put in applications is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance readily. Ecwid Change Css
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you can always open the Powerful Options, however they different these for if you’re all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is always one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, making it desirable for any store that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each one of these processors have their particular trade fees so that you need to prepare for these.
It is quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Change Css
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered from the Ecwid App shop.
· You can’t change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free program like crazy, and mention that many different platforms drag you in free trial, even where you may finally have to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually more affordable than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to sell online, provided that you employ the best methods to improve your sales online too. Ecwid is a slick system, with super simple implementation measures, making it ideal for the small business crowd. Ecwid Change Css