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Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky when you would like to attract on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to find out more about this solution. Ecwid Change Email Message
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform called Ecwid, you do not have to worry about it. In fact, the whole goal of the business, which started in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You don’t have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This raised my Attention, because I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to find an online store heading, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is geared more towards people who already have a website and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and add photographs, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments etc — all of the key things that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Change Email Message
The Product operates by providing you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The main attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several other websites if you anticipate selling elsewhere on the web. Manage all these sites from 1 place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and all these earnings are reflected on the backend of your site.
The system is Also made to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what’s going on with your orders and at which they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for selling round the planet
You get lots of promotional tools like coupons, discounts, bulk pricing and much more
Produce your personalized email alerts
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in physical places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, irrespective of if a customer buys a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There is a few methods that you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Change Email Message
If you are based outside The US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, where attributes like discount vouchers and service are not available, and it merely lets you sell up to ten products in two classes — but this could really be sufficient for some users, and using it is a good way to try out the system.
However, A key point to note about the free plan is the fact that it is not great from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language variations of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) that your URL will comprise them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Change Email Message
1 area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from the box, so anyone wishing to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). Another main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to allow you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products such as Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Change Email Message
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right can be used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up transport prices etc…but there is nothing here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a good idea to speak with a lawyer on what to do); and even when your business isn’t located in the EU, you still will need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There does not seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their consent to conduct biscuits Ecwid Change Email Message
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, does not appear to provide the essential functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which will provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time apart to set this up.
Installation and Layout
I Truly like The simple fact that you can run a web site without paying for anything. This makes the setup process that much simpler, because you simply have to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for each platform you would like to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, since it walks you through each website creation and integration measure with a few fine text and photos. As soon as you get your store implemented on a site or social page it looks fairly slick.
The design Depends upon the theme you’ve got on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they wish to market.
Although many Websites will be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients a chance to buy products from the cell interface.
The closing Design thing that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to attain out to people from all over the world, you are bound to stumble upon some clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Economy
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality readily. Ecwid Change Email Message
A Few of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Of course you can always open up the Powerful Options, however they different these for if you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any store that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own trade fees so you need to get ready for them.
It’s rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited service provider. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Change Email Message
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a store fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered from the Ecwid App store.
· You can’t alter product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that many other platforms drag you into a free trial, where you will finally need to pay.
That is where Ecwid stands outside, and you can see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You may see that it is actually cheaper than many of the other programs we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to market online, as long as you employ the best methods to enhance your sales online as well. Ecwid is a slick system, with super easy implementation steps, making it ideal for the small business crowd. Ecwid Change Email Message