Introduction Ecwid Change Facebook Share Description
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you want to attract on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Change Facebook Share Description
Many options Purposefully make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform called Ecwid, you do not have to worry about this. In fact, the entire aim of the company, which started in 2009, would be to quickly and inexpensively make an internet store system on your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you don’t have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all the key things that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Change Facebook Share Description
The Product works by giving you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The main attribute is that you can take your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine on several other sites if you anticipate selling elsewhere online. Manage all these sites from one location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a few sales and each one of these sales are represented onto the back part of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the delivery aspect. With real-time transport integrations you constantly know what’s happening with your orders and at which they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling around the world
You get lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Create your own customized email notifications
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Performance, regardless of if a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There’s a few methods you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Change Facebook Share Description
If you’re located outside The US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, where attributes such as discount vouchers and support are not available, and it only lets you sell up to 10 products in two categories — but this could actually be sufficient for some users, and using it’s a good way to try the system out.
However, A vital point to notice about the free program is that it is not good from an search engine optimization point of view — you have to be on a paid program to make certain your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your own product – so if you include some keywords in your product name (not a bad idea anyway) your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Change Facebook Share Description
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anybody wishing to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is very simple: it’s a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is provided by Ecwid to enable you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products like Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Ecwid Change Facebook Share Description
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right can be used to display or edit related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport rates etc…but there isn’t anything here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a good idea to consult an attorney on what to do); and even when your business isn’t located in the EU, you still need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Change Facebook Share Description
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, doesn’t appear to provide the essential performance — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users is to use a professional product like CookiePro, which does supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a lot of time aside to set this up.
Installation and Layout
I really like The fact that you’re able to run a website without paying for anything. This makes the setup process that much easier, since you simply have to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for every platform that you would like to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is perfect, because it walks you through every website creation and integration step with a few nice text and photos. As soon as you get your store implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the subject you have on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they want to market.
Though many Sites are going to be cellular friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your clients an opportunity to buy products from the cell interface.
The closing Design thing which makes sense to mention is the language tool. Since running an online store generally requires one to reach out to individuals from throughout the world, you are bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance readily. Ecwid Change Facebook Share Description
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would normally need to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you could always open up the Powerful Options, however they different these for when you are ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is one of my favorite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Simple to locate an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those programs they provide, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something like PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to employ these systems, because Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular trade fees so you have to get ready for these.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Change Facebook Share Description
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a complete site in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available in the Ecwid Program shop.
· You can not alter merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like crazy, and mention that a number of other platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands outside, and you can see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone management program. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to market online, as long as you implement the best methods to enhance your earnings online too. Ecwid is a sleek system, with superb simple implementation measures, making it perfect for the small business crowd. Ecwid Change Facebook Share Description