Intro Ecwid Change Layout
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Change Layout
Many options Intentionally make a closed system, which can be tedious to maneuver away from once you get started. But with a stage called Ecwid, you no longer have to be concerned about it. Actually, the entire goal of the business, which started in 2009, is to quickly and inexpensively create an online store system in your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to find an online store going, and you don’t have to trash your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Change Layout
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The main feature is that you can take your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere on the web. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a number of sales and all of these sales are reflected onto the backend of your site.
The system is Also designed to integrate well with social networks, so you may sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real time transport integrations you always know what’s going on with your orders and at which they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for selling around the planet
You receive a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email alerts
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in physical locations too — in stores, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of if a customer purchases a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a few methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Change Layout
If you are located outside That the US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Basic plan, where features such as discount coupons and support are not accessible, and it merely allows you to sell up to ten products in two categories — but this may really be adequate for some users, and using it’s a fantastic way to try the system out.
But, A key point to notice about the free program is the fact that it is not good from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyway) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Change Layout
1 place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of the box, so anybody wanting to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). Another principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace website is quite simple: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to allow you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods such as Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Ecwid Change Layout
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, setting up transport prices and so on…but there is nothing here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to speak with an attorney on what to do); and even when your business isn’t located in the EU, then you still need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that approval ).
There does not Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will need to spend time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to run cookies Ecwid Change Layout
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which will supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a lot of time aside to set this up.
Setup and Design
I Truly like The simple fact which you’re able to run a website without paying anything. This makes the setup process that much easier, since you simply need to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for every platform that you would like to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with a few nice text and photos. Once you obtain your store implemented on a site or social page it looks fairly sleek.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they wish to checkout.
Though many Websites are going to be mobile friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to get products from the mobile interface.
The final Design item which makes sense to mention is your vocabulary tool. Since running an online store generally requires you to reach out to individuals from throughout the world, you’re bound to stumble upon a few clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Economy
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance readily. Ecwid Change Layout
A Few of the apps Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d normally need to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, as you gain access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the merchandise for later. Of course you could always open up the Powerful Options, however they different these for if you are all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time brief and encourage quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of the plans they provide, making it desirable for any store that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to employ these systems, since Ecwid incorporates with over 40 global payment options. However, each one of those processors have their own trade fees so you need to prepare for them.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified supplier. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Change Layout
Imagine if you Would like to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a shop quickly, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available in the Ecwid App store.
· You can’t alter product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that many other platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with super simple implementation steps, making it ideal for the small business crowd. Ecwid Change Layout