Background Ecwid Change Product Layout
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you want to attract on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid Change Product Layout
Many options Intentionally make a closed system, which can be tedious to maneuver away from once you begin. However, with a stage called Ecwid, you no longer have to worry about it. Actually, the entire aim of the company, which started in 2009, would be to quickly and inexpensively create an internet store system on your existing websites.
You do not have To make a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a opportunity to find an online store going, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Change Product Layout
The Product works by giving you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new website. The primary attribute is that you can choose your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several different sites if you anticipate selling elsewhere online. Manage all of these websites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and each one of these sales are reflected on the back part of your site.
The system is Also made to integrate well with social networks, and that means that you can sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery aspect. With real-time shipping integrations you always know what is going on with your orders and at which they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get lots of promotional tools such as coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily locations too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, regardless of whether or not a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There’s a couple of methods you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they have been saying that for quite a while now). Ecwid Change Product Layout
If you are located outside That the US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you will want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, where attributes like discount vouchers and service are not accessible, and it merely lets you sell up to ten products in 2 categories — but this may really be adequate for some users, and using it’s a good way to try out the system.
However, A vital point to note about the free plan is the fact that it is not great from an search engine optimization standpoint — you have to be on a paid plan to make certain your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language versions of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords on your product name (not a bad idea anyhow ) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Change Product Layout
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wishing to market on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another main issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is very simple: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is provided by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods like Shopify provide a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid Change Product Layout
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right is used to edit or display related products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up transport rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a great idea to speak with a lawyer about what to do); and even when your business is not located in the EU, then you still need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Ecwid Change Product Layout
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on this front that I can find, the’EU cookie banner’, does not seem to supply the essential performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will need to set quite a lot of time aside to set this up.
Setup and Layout
I Truly enjoy The simple fact which you’re able to run a web site without paying anything. This makes the setup process that much simpler, since you simply have to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for every platform that you want to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is flawless, since it walks you through every website creation and integration step with some nice text and photos. As soon as you obtain your store implemented on a website or social page it appears fairly slick.
The layout Depends somewhat on the subject you have on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they wish to checkout.
Although many Websites are going to be cellular friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The closing Design item which makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires one to reach out to people from all over the world, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance readily. Ecwid Change Product Layout
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would normally need to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress websites, since you acquire access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you could always open the Powerful Options, but they separate these for if you are all set to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to talk to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, which makes it desirable for any store that’s hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to employ one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular trade fees so that you need to prepare for these.
It’s rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified service provider. The company also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Change Product Layout
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available from the Ecwid Program store.
· You can’t alter merchandise URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like mad, and mention that many different platforms drag you in free trial, even where you may eventually need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone management program. The company program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to improve your earnings online as well. Ecwid is a sleek system, with super simple implementation steps, which makes it ideal for the small business audience. Ecwid Change Product Layout