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Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to bring on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to find out more about this solution. Ecwid Clean Urls
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a stage named Ecwid, you no longer have to worry about it. Actually, the entire aim of the business, which started in 2009, would be to quickly and quickly make an internet store system in your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to get an online store going, and you do not have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all the key things that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Clean Urls
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The main attribute is that you can choose your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several different sites if you plan on selling elsewhere on the web. Handle all these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a few sales and all these earnings are represented on the backend of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time shipping integrations you constantly know what is going on with your requests and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the planet
You receive lots of promotional instruments such as vouchers, discounts, and bulk pricing and more
Create your own customized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in physical places too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a couple of methods you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Clean Urls
If you’re located outside The US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will need to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a fairly Basic plan, where features like discount vouchers and service aren’t available, and it merely lets you sell up to 10 products in 2 classes — but this may actually be adequate for some customers, and using it is a fantastic way to try out the system.
But, A key point to note about the free program is that it is not good from an SEO point of view — you need to be on a paid program to make certain that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will comprise them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Clean Urls
1 area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of the box, so anybody wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Clean Urls
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing transport prices and so on…but there is nothing that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a great idea to speak with an attorney on what to do); and even if your business is not based in the EU, then you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Clean Urls
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at There isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which does provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to set quite a lot of time aside to set this up.
Installation and Layout
I Truly enjoy The simple fact which you’re able to run a web site without paying anything. This makes the installation process that much easier, since you simply need to punch in your email and create a password to go right to the backend port.
The machine has Wizards for every platform you want to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, because it walks you through every website creation and integration measure with some nice text and photos. As soon as you obtain your shop implemented on a site or societal page it looks fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Though many Sites are going to be mobile friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is the language instrument. Since running an online store generally requires you to attain out to individuals from all over the world, you’re bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid Clean Urls
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress sites, as you acquire access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the merchandise for later. Of course you could always open the More Powerful Options, however they different these for when you’re ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they provide, making it desirable for any store that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to implement these systems, because Ecwid integrates with over 40 international payment options. However, each one of these processors have their own transaction fees so you have to prepare for these.
It’s quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Clean Urls
What if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered from the Ecwid App store.
· You can not alter merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like mad, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands out, and you can see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone direction program. The Business plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to improve your sales online as well. Ecwid is a sleek system, with super easy implementation steps, which makes it perfect for the small business crowd. Ecwid Clean Urls