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Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you want to bring on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Clear Cart Button
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from once you begin. However, with a platform called Ecwid, you no longer need to be concerned about it. In fact, the whole aim of the company, which began in 2009, would be to quickly and quickly create an online store system on your present websites.
You do not have To make a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, because I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even companies in developing countries have a chance to find an online store going, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of products, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Clear Cart Button
The Product operates by giving you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new site. The main attribute is that you can choose your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other sites if you plan on selling elsewhere online. Manage all these sites from one place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and all of these sales are represented onto the back part of your site.
The system is Also designed to integrate nicely with social networks, so you may sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real-time transport integrations you always know what’s happening with your orders and at which they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling around the planet
You receive lots of promotional tools such as coupons, discounts, bulk pricing and much more
Produce your own customized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in physical locations too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of if or not a customer buys a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There is a few methods you can use this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite some time now). Ecwid Clear Cart Button
If you are based outside The US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a fairly Basic plan, in which attributes like discount coupons and support aren’t accessible, and it only lets you sell up to ten products in 2 classes — but this may really be sufficient for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to notice about the free program is the fact that it is not good from an SEO point of view — you have to be on a paid plan to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language versions of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Clear Cart Button
One place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, then you should not have any significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from this box, so anybody wishing to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is very easy: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated program is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products like Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Ecwid Clear Cart Button
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the area on the right can be used to edit or display related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up transport prices and so on…but there is nothing that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to consult a lawyer about what to do); and even when your business is not located in the EU, you still will need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Ecwid Clear Cart Button
· Allows them to revoke approval at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the necessary performance — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which will provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a great deal of time apart to set this up.
Installation and Design
I really like The simple fact that you can run a website without paying for anything. This makes the installation process that much simpler, because you simply need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform that you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, because it walks you through every website creation and integration measure with a few nice photos and text. Once you obtain your shop implemented on a site or societal page it appears fairly sleek.
The design Depends somewhat on the theme you’ve got on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they wish to checkout.
Although many Sites are going to be cellular friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients a chance to get products from the cell interface.
The closing Design item that makes sense to mention is your vocabulary instrument. Since running an online store generally requires one to attain out to people from all over the world, you’re bound to stumble upon some customers who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem at all.
The Ecwid App Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality readily. Ecwid Clear Cart Button
Some of the apps Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress sites, since you acquire access to additional search engine optimization plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you can always open up the More Powerful Options, but they separate these for when you’re all set to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time short and support quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Easy to find an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they provide, which makes it desirable for any store that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to employ these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their particular transaction fees so that you have to prepare for them.
It is quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Clear Cart Button
What if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a store fast, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available from the Ecwid Program store.
· You can not alter product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free program like crazy, and mention that many different platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to market online, provided that you employ the best methods to enhance your sales online too. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for the small business audience. Ecwid Clear Cart Button