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Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business site it often becomes tricky once you would like to attract on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this solution. Ecwid Click Facebook Button Nothing Happens
Many options Intentionally create a closed system, which is tedious to move away from as soon as you begin. However, with a stage called Ecwid, you no longer have to be concerned about it. In fact, the entire goal of the company, which began in 2009, is to quickly and quickly make an internet store system in your present websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for most people in the US or Europe. Even companies in developing nations have a chance to find an online store going, and you don’t even have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Click Facebook Button Nothing Happens
The Product operates by providing you a widget which gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or societal media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new website. The main feature is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several other websites if you anticipate selling elsewhere online. Handle all of these sites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to make a few sales and all these earnings are reflected onto the back part of your website.
The system is Also designed to integrate nicely with social networks, so that you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time transport integrations you always know what is happening with your requests and where they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the planet
You get lots of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your personalized email notifications
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not just online but in physical locations too — in stores, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, irrespective of whether a customer buys a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There is a couple of methods you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Click Facebook Button Nothing Happens
If you are located outside That the US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for plans, you’ll want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, where features such as discount vouchers and service aren’t accessible, and it merely lets you sell up to ten products in 2 categories — but this could actually be sufficient for some customers, and using it’s a fantastic way to try out the system.
But, A vital point to note about the free program is that it isn’t good from an SEO point of view — you need to be on a paid program to make certain that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Click Facebook Button Nothing Happens
One place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality from this box, so anybody wanting to market on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). Another main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace site is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Click Facebook Button Nothing Happens
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the place on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up shipping rates etc…but there is nothing here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s usually a good idea to consult an attorney on what to do); and even if your company is not based in the EU, you still need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to run biscuits Ecwid Click Facebook Button Nothing Happens
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which does supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a great deal of time aside to set this up.
Setup and Design
I really like The fact which you’re able to run a website without paying anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for each platform that you want to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, because it walks you through every website creation and integration step with a few fine text and photos. Once you get your shop implemented on a site or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they wish to checkout.
Though many Sites are going to be mobile friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is your vocabulary tool. Since conducting an online store generally requires you to attain out to individuals from all over the world, you are bound to stumble upon some clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid App Economy
Having the Chance to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality readily. Ecwid Click Facebook Button Nothing Happens
Some of the programs Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d normally need to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress sites, as you gain access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and picture then save the product for afterwards. Of course you could always open up the Powerful Options, however they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is one of my favourite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and support quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It is not always Easy to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those plans they offer, which makes it desirable for any store that’s hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to implement one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their particular transaction fees so you need to get ready for them.
It is quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited service provider. The company also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Click Facebook Button Nothing Happens
What if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop quickly, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered in the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like mad, and mention that many different platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone management app. The Business plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually cheaper than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to sell online, provided that you employ the best methods to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation steps, which makes it ideal for the small business crowd. Ecwid Click Facebook Button Nothing Happens