Background Ecwid Clients
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to attract on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to discover more about this option. Ecwid Clients
Many options Intentionally make a closed system, which can be tedious to move away from as soon as you get started. However, with a stage called Ecwid, you no longer have to worry about it. In fact, the whole goal of the business, which started in 2009, is to quickly and inexpensively make an online store system in your existing websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even businesses in developing countries have a opportunity to get an online store heading, and you don’t have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and add photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Clients
The Product operates by providing you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere online. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a few sales and all of these earnings are reflected onto the back part of your site.
The system is Also made to integrate nicely with social networks, so you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery aspect. With real time transport integrations you constantly know what’s going on with your requests and at which they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You get lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in physical locations too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction info.
There is a couple of methods that you can use this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Clients
If you’re located outside The US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a pretty Basic plan, where attributes like discount coupons and service aren’t accessible, and it merely allows you to sell up to 10 products in two categories — but this may actually be sufficient for some users, and using it is a good way to try out the system.
But, A vital point to notice about the free program is the fact that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyway) your URL will comprise them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Clients
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, you should not have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wishing to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite easy: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed program is offered by Ecwid to allow you incorporate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products like Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Clients
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right can be used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up transport rates and so on…but there isn’t anything that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to consult a lawyer about what to do); and even if your company is not based in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that consent).
There does not Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Ecwid Clients
· Enables them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not seem to supply the necessary performance — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll want to set quite a lot of time apart to set this up.
Setup and Design
I Truly enjoy The fact that you’re able to run a web site without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for every platform that you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with a few nice text and photos. Once you get your shop implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they wish to checkout.
Although many Websites will be mobile friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers a chance to buy products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary tool. Since running an internet store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon some customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance easily. Ecwid Clients
Some of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would normally need to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress websites, as you gain access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open up the Powerful Options, but they different these for if you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is one of my favorite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, maintaining the response time short and support quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, which makes it desirable for any store that is trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something like PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to implement one of these systems, since Ecwid integrates with over 40 international payment options. However, each one of these processors have their particular trade fees so you have to get ready for them.
It’s quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited service provider. The business also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Clients
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid App shop.
· You can’t change product URLs, which can be slightly annoying from an SEO point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, where you may finally have to pay.
That is where Ecwid stands out, and you can see that the other payment plans are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than many of the other platforms we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to market online, provided that you implement the best methods to enhance your sales online too. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for the small business audience. Ecwid Clients