Intro Ecwid Code
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it often becomes tricky once you would like to bring on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Code
Many solutions Intentionally make a closed system, which is tedious to move away from once you begin. However, with a stage called Ecwid, you do not have to be concerned about this. In fact, the whole aim of the business, which started in 2009, would be to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To create a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, since I know the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for most people in the US or Europe. Even companies in developing nations have a chance to find an online store heading, and you don’t even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and include photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Code
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new site. The main attribute is that you can take your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various different sites if you anticipate selling elsewhere online. Handle all these websites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to make a number of sales and each one these earnings are represented onto the backend of your site.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the shipping aspect. With real time shipping integrations you constantly know what’s going on with your orders and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You receive a Lot of promotional tools such as coupons, discounts, and bulk pricing and more
Produce your own customized email notifications
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in physical places too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There’s a few methods you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they have been saying that for quite some time now). Ecwid Code
If you are located outside The US / UK, or need to work with another mobile device kind, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, where features like discount vouchers and support aren’t accessible, and it merely lets you sell up to 10 products in 2 categories — but this may really be adequate for some users, and using it’s a fantastic way to try out the system.
But, A key point to note about the free plan is that it is not great from an SEO point of view — you have to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Code
One area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your store to a different e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of this box, so anyone wishing to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). Another principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is very simple: it is a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to allow you incorporate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Ecwid Code
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing shipping rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to speak with an attorney about what to do); and even when your company is not based in the EU, then you still will need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and also to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run biscuits Ecwid Code
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, does not seem to supply the necessary functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which does supply all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a lot of time aside to set it up.
Setup and Design
I Truly enjoy The fact that you can run a website without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for every platform that you want to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration step with a few fine text and photos. As soon as you obtain your shop implemented on a website or social page it appears fairly slick.
The layout Depends somewhat on the theme you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they wish to checkout.
Although many Sites will be mobile friendly, it;s nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The closing Design item that makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to attain out to individuals from all over the planet, you are bound to stumble upon some clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid Code
A Few of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open up the More Powerful Options, however they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is always one of my favourite ways to talk with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and support quality high.
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It is not always Easy to locate an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of those programs they provide, making it desirable for any shop that is trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ these systems, because Ecwid integrates with over 40 international payment choices. However, each one of these processors have their own trade fees so you have to get ready for them.
It is quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified supplier. The business also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Code
What if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available from the Ecwid Program store.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like mad, and mention that a number of different platforms drag you into a free trial, where you may finally need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to sell online, as long as you implement the best ways to improve your earnings online as well. Ecwid is a sleek system, with super easy implementation steps, making it perfect for the small business crowd. Ecwid Code